Manufacturer, Retailer, Survey and Consumer Feedback - Bianchi Brava Price question

I purchased what I thought was a 2008 Bianchi Brava last week in Maine for $889. It says '08 on the receipt, but the Bianchi website doesn't offer a 2008 Brava. Judging from the dark blue color, it appears to actually be a 2006, which listed for $729. So before I go back to the shop for an explanation, could anyone offer an opinion on why I paid $160 over list on a two year old bike? I have bought two Bianchi Ocelots there in the past and felt I could trust them, so I wonder what is going on.

Thanks for any insight.

Ouch. Nearly $900 for NOS Sora?

Steel offerings (including the Brava) are out of the '08 Bianchi line-up. The shop should have known better. But assume it was an honest mistake, rather than introducing hostility into the situation. They should take the bike back or offer a refund of the MSRP difference plus some. Realistically, it should have been on closeout and priced at $650 or less.

Just got back from the bike shop to pick up my bike after it's 100 mi tune up. I mentioned that one would get the impression by looking at the Bianchi site that since they no longer offer the Brava in 2008, and the 2006 Brava came in blue just like mine, that perhaps mine was really a 2006.

They assured me it was indeed a 2008, and that dealers complained so loudly at the discontinuation of the steel Brava that Bianchi relented and actually produced a limited 2008 line with updated carbon forks, carbon seat post and new style Sora components. And the blue color is a little different than 2006, too. They said they got some in a couple of months ago, and that the Brava is one of their best selling bikes. Inflation being what it is along with the limited run accounts for the increase in price. They also said Bianchi is bringing back the Brava in 2009, not sure about the other steel models.

So, I feel much better. I know some will think I still paid too much, but I like the bike, and can tell I am a steel guy (noob) already. I'm 48 and have been riding an Ocelot for the last 8 years, so I'm grooving now!

Rock on.

They assured me it was indeed a 2008, and that dealers complained so loudly at the discontinuation of the steel Brava that Bianchi relented and actually produced a limited 2008 line with updated carbon forks, carbon seat post and new style Sora components. And the blue color is a little different than 2006, too. They said they got some in a couple of months ago, and that the Brava is one of their best selling bikes.

Interesting - sounds like you asked in the right way, eh?


Inflation being what it is along with the limited run accounts for the increase in price.

I think virtually every company is charging more for the 'same' Sora-level bike from 2007 if it comes with the new 2008 Sora stuff (or they are spec'ing down). The Trek 1.2 is now spec'ed with 2200 shifters and the 1.5 has Sora (with an MSRP of over a grand!).

I could have told you that you did buy a 2008 Brava. And you should be proud because you are one of the few. Bianchi made a special batch of 2008 Brava for the few bike shops who sell them. The last of the steel entry level bikes. Congratulations. They cost more because demand for steel is up and supply for steel is down. I bought one, too.

As for having Sora components, I should say that I could not shake the spell that this beautiful bicycle had over me, not even in the face of chincy componentry. I'm happy with my components, though check back with me in a year or two.

The color is deep blue, with some purple (when the light hits it just so). If that's your color, then you got yourself a 2008 Brava.

i've been trying to find that bike here in the washingon, dc area.....absolutely none available......but my lbs's told me that there are absolutely no Brava's in 2009 catalog.....their c2c line has taken their place. drat.

That's too bad. You should call Bianchi in Hayward, CA (510) 264-1001 and ask them where they've shipped some Bravas near you. I bet there may be some in Philly?