Bicycle Mechanics - Sram

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midwest44
05-14-09, 05:23 AM
This likely seems like a dumb question but inquiring minds want to know.

IS SRAM pronounced as one word = sram
Or the letters = S-R-A-M
Or S-RAM?

I like to be politically correct!

bikejunkie
05-14-09, 05:31 AM
The correct pronunciation is one word......Sram.
tellyho
05-14-09, 06:06 AM
I've heard umpteen different pronunciations, but SRAM says it's one word. Not the easiest to say; kind of like "rural".

Severian
05-14-09, 07:23 AM
When I've talked to my tech reps at SRAM on the phone they all pronounce it "schram" but not like "school" more like a soft "sh" with a bit of back-o-the-throat phlegm.
lambo_vt
05-14-09, 07:45 AM
From SRAM's website:

"Q.What does SRAM mean?

A.SRAM is the conglomeration of our founder's names, Scott, Ray and sAM. The initials provided a simple way to come up with a corporate name that could be trademarked and directly translated into languages other than English. It is not pronounced S-RAM, SchRAM, or SkRAM. Just SRAM."
JanMM
05-14-09, 10:10 AM
Saying it backwards is easier: Mars
midwest44
05-15-09, 05:49 PM
Thanks for answering my annoying petty question :)
Panthers007
05-16-09, 12:51 AM
SCAT! MeOW!!

"I had the Swine Flu. I SRAMMED everywhere!"