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07-24-09, 06:22 PM
Mojave took a look at some of the major bike brands of the Tour de France to see how they played out in Social Media. They audited the current Social Media presence of Trek, Cervelo, Specialized and Cannondale and then looked at how each where mentioned in relation to the Tour de France.
http://www.mojaveinteractive.com/think/social-media-and-the-tour-de-france.html
http://www.mojaveinteractive.com/think/social-media-and-the-tour-de-france.html