Advocacy & Safety - Cool ad.

Bikeforums.net is a forum about nothing but bikes. Our community can help you find information about hard-to-find and localized information like bicycle tours, specialties like where in your area to have your recumbent bike serviced, or what are the best bicycle tires and seats for the activities you use your bike for.

PDA

View Full Version : Cool ad.

jakub.ner

11-04-09, 10:15 AM

Apparently this advertisement is airing in Holland:

http://www.copenhagenize.com/2009/11/drive-with-your-heart.html

The linked Web site provides a translation.

Metzinger

11-04-09, 10:33 AM

Daar kun je me thuiskomen (then you can come home with me) is the umbrella campaign that this falls under. All roadway related stuff.
Everything from seatbelt advocacy posters to the annual make-sure-you've-lights-on-your-bike TV ads. They put a lot of money and effort into all this. No mention of helmets, mind you.;)

robertv

11-04-09, 06:32 PM

Daar kun je mee thuis komen, does not mean then you can come home with me. It translates as You can get home with that. The implication is that by following the message in their road safety ad's you'll get home safely.
IE, Seatbelts on, you can get home with that.

Not... Seatbelts on, then you can come home with me.