Advocacy & Safety - car-brake commercial

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View Full Version : car-brake commercial


amigo
03-26-05, 08:31 AM
In my country a car-brake company have a TV commercial advertising, in which a man driving a big pickup stop in a corner millimeters before crash a group of cyclists, the driver put a bad face, and a voice in off said “just when you need it…” etc.

I wonder why the producers of the commercial don’t put and old woman with her dog, or a group of school childrens, or other car. May be exists the idea that the bikers are irresponsibles. May be a social stereotype?

(My V brakes save me more than twice to be tread down by cars, trucks, buses… cows and horses either)


JohnBrooking
03-26-05, 09:11 AM
Yes, I would say it's a social stereotype, and a common one at that.

CommuterRun
03-26-05, 03:54 PM
I haven't seen the commercial and don't know which brake company, but maybe you should contact them and let them know that not all pick-up truck drivers are knuckle dragging morons like the one in their ad.