Mountain Biking - Sram to buy out MAVIC???? Is it true?

My shop buddy told me this over the weekend.

Can anyone confirm or deny???

If so, that Sram is throwing down the gauntlet. Going to provide an incredibly sweet "COMPLETE" component package.

Let's see:

Sram owns Rock Shox, Truvative, Avid and NOW MAVIC!

WOW!

PLEASE!!!!!!!!!!!!!!!!!!!! This would kick ass...I would never have to buy from another company again (well except maybe fsa and marzocchi)...

As long as it doesn't change what make sram superior...good basic technology that works.

But mavic...oh man...

http://www.dirtragmag.com/web/news-article.php?ID=416

Small hint of truth to that statement, nothing solid but definately a substantial hint :)

I checked out Bicycle Retailer and no news about it there.

He couldn't remember where he heard the info, (or wasn't telling)

Regardless, it'd be pretty awesome if they did.

What would be next???

OAKLEY?

Then they could change the name to SRAMO!!!

Good info and nice article.

If SRAM continues to expand at the rate they are, Shimano's not going to have anything left in the MTB world, and if that happens, it's only a matter of time till SRAM is competing with Campy on road bikes.

Might not be competing with them, might just OWN them too!

Wouldn't that turn a few heads?

Could you imagine? An American Company OWNING Campy! It's hypocracy I say, hypocracy!!!!

Interesting.

The dirtrag piece is surely an april fools joke.

Ahh didn't notice the date...that sucks.

well im not overly fond of the idea having SRAM buy over any other companies. I like having smaller independant companies able to produce what they want.

Well Mavic is far from a small company, they're one of, if not the biggest wheel manufacturer out there.

But by the looks of it, there is no truth to the statement anyway, but that would be seriously cool!

Well Mavic is far from a small company, they're one of, if not the biggest wheel manufacturer out there.

But by the looks of it, there is no truth to the statement anyway, but that would be seriously cool!
I totally agree.

The dirtrag piece is surely an april fools joke.

I missed that too!

Dooh! (Homer Voice)

Too Bad!

Mavic DeeMax RuleZ

Really? You've only told us 10000000000000000 times.

Really? You've only told us 10000000000000000 times.
Same with the Haro bit. I'm not impressed with them at all

Fsa kicks ass ;) :D

I like Mavic and it would be pretty sweet for SRAM to own a wheel company so they can better take on Shimano (yes I know it was an April Fool's Day joke) but in all honesty, I still think SRAM should buy Sun-Ringle. They are underrated and undervalued as far as I can tell.

Same with the Haro bit. I'm not impressed with them at all
Haro or DeeMaxs?

Mavic is owned by Salomon and Salomon is owned by Adidas. There is a long way before sram buy Mavic now

Thanks antoine, learn something new every day. Thats a cool line of ownership :)

Mavic is owned by Salomon and Salomon is owned by Adidas. There is a long way before sram buy Mavic now

Unless there is a merger. In which case, it really doesn't matter who buys who. BTW, Solomon makes some VERY cool stuff!!!! And Adidas is way up there on the quality scale as well.

In any case, I don't think it matters. But I DO think that SRAM will be moving very soon to pick up a HUB company with an established reputation and customer base. SRAM COULD be making generic front and rear hubs right now as they have SACHS assets (with their internal geared hubs) in their portfolio. But I think what they're REALLY after lately is picking up BIG names and bringing them into the "family".

The masterplan is to wedge those OEM contracts away from Shimano. In order to do that, SRAM must be able to compete at EVERY component level with Shimano. This allows them to offer volume discounts for going "all SRAM" on a bike.

BTW, Truvativ still has a way to go as far as catching up with Shimano on crank quality. ISIS sucks. Hopefully the general trend of all parties toward external bearings will help them catch up.

Drool....if they bought hadley I would be the happiest person onthe planet. The only weakness they would have is their forks. .... oh man...I love e-guessing...

BTW, Truvativ still has a way to go as far as catching up with Shimano on crank quality. ISIS sucks. Hopefully the general trend of all parties toward external bearings will help them catch up.
Says the man who doesn't use ISIS. I've had a Truvativ Hussefelt Crankset and GIGApipe Team DH setup on my trailbike for the last year and I've never had an issue with it under my 6'4" 255 pound self.