Yes, truing the wheel after the first few hundred miles is common on a new rim, your LBS should give you a free tune up around a month after purchase to true wheels and make adjustments for cable stretch.
There should be a small screw on the outside of the brake arm, below the bolt / stud that holds the pad to the arm and behind the bolt that the brake arm pivots on. If the brakes are not centered causing the rubbing to be on one side or the other, turn this screw in (tighten) a quarter turn on the side that the pad is rubbing on and turn the screw on the opposite side out 1/4 turn. Grab the brake lever and release, continue to make adjustments in this manner until the brake appears centered.
If the brakes are rubbing on both sides, either true the wheel or turn the cable adjuster barrel in (clockwise) to increase the spread between the brake pads. The adjuster barrel is the knurled nut located where the cable enters the brake hand lever.
That's a sharp bike, enjoy the ride!
2003 Iceman Challenge - 2:34:55 - 897 / 2,000*
2002 Iceman Challenge - 2:39:23 - 1093 / 2,186
2000 Iceman Challenge - 2:49:18 - 1516 / 2,153
Last edited by threadend; 07-19-03 at 09:04 AM.