aka Tom Reingold
Join Date: Jan 2009
Location: West Village, New York City
Bikes: too many
Mentioned: 6 Post(s)
Tagged: 0 Thread(s)
Quoted: 85 Post(s)
I agree that not having a bricks and mortar location, your overhead will be tiny. Once you have a commercial location, they go up tremendously. I'm working in the basement of my house.
The trouble is, the location is the best advertising. Without it, you don't get many clients.
And then the location needs to be the right size, and so does the business. I notice that small bike shops have a hard time competing with the big ones. The big ones have several employees and usually more than one location.
I saw a web ad for an itinerant bike mechanic in the Portland, Oregon area. He only does pickups and dropoffs. Clients can't go to him. Perhaps he manages to make a living for himself. Of course, Portland is one of the ripest markets in North America. I regret I didn't save his information when I stumbled upon it.