The bike has a little bit more upper level parts on it than entry level. 100% 4130 frame will make it stronger and the rest of the bike looks like it has a pretty solid design.
The cranks may be questionable, but they aren't crap it doesn't seem like and I haven't heard a lot of complaints about them either.
The wheelset is marginal. Not chrome plated and no focus on braking performance at all it looks like. I would say that they are giving you a pretty good bike with only a so-so wheelset and that is where they are saving the most money.
It is a reputable company though and you should be happy with it, but be ready to replace the wheelset at some point with a better one.
NOTE: You probably won't find another bike WITH a good wheelset at that price, so it isn't a bad thing, just something to be aware of.