On Sunday, August 24, cyclists will be tackling the annual Fakenham 50 event in association with British Cycling. This year the London-based Environmental Investigation Agency (EIA) has been chosen as its official charity, giving participants the opportunity to raise vital funds for the ongoing fight against environmental crime and exploitation.

The event will start at 9am in the beautiful Norfolk market town of Fakenham and takes in some of the most picturesque routes England has to offer. The Fakenham 50 is open to everyone and caters to all abilities with a choice of four routes, ranging from 14 to 74 miles.

For further information phone 020 7354 7960 or go to Fakenham 50 cycle ride around North Norfolk

ABOUT THE ENVIRONMENTAL INVESTIGATION AGENCY (eia-international.org/cycling-the-wilds-of-norfolk-to-help-fight-wildlife-crime)

The Environmental Investigation Agency (EIA) is an independent organisation committed to bringing about change that protects the natural world from environmental crime and abuse by investigating and campaigning against a wide range of issues, including illegal wildlife trade, illegal logging, hazardous waste, and trade in climate and ozone-altering chemicals. Our vision is a future where humanity respects, protects and celebrates the natural world for the benefit of all.

The Environmental Investigation Agency (EIA) is a Non-Governmental Organisation and charitable trust (UK registered charity number 1145359).