The Giordana bike brand was the house label for Gita, a supplier of bikes and clothing. Gita, the United States distributor for Merckx, Pinarello, and De Rosa bike lines at the time, wanted a high-end frameset that would offer great quality at a slightly lower price point than the other brands they carried. Thus, the Giordana was born! Gita enlisted the assistance of Dario Pegoretti in designing the prototypes of the frames before they turned the final production over to Billato. Frame and fork were built in Italy using French Excell high-end steel tubing.
Billato is a contract master frame builder in Italy who made many frames that carried other famous labels, such as Ciocc, LeMond, Masi, Cinelli Super Corsa, Concorde, and others.