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Old 05-15-08, 08:23 PM   #1
bikemeister
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Recent timeline for Schwinn bicycles?

I have a Schwinn Collegiate ladies bike I'm building, and the sticker on the frame states it was made in Taiwan. I used to own a 10 speed that had the traditional-looking Schwinn nameplate on the front stem, but had Japan on it. And I believe that now Schwinn is Chinese owned. Does anyone have the timeline for when Schwinn went from a real American company to being a label only? I've tried the web, and can only get the P.C. rosey facts.
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Old 05-15-08, 09:33 PM   #2
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I believe Schwinn is owned by a Canadian company that has their bikes made in China.
What I have been able to glean from the book NO HANDS, The Rise and Fall of the Schwinn Bicycle Company, they filed for bankruptcy in 1993 and were taken over by Zell-Chilmark in 1994.
EDIT: Dorel Industries is the current owner of Schwinn, along with Mongoose, GT, and (gulp, yes) Cannondale.
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Old 05-16-08, 03:32 AM   #3
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Your Collegiate was built by Giant under contract for Schwinn, sometime in the mid-late '80s. Your Japan built bike was made by Panasonic or Bridgestone, again under contract, probably in the mid '70s to mid '80s. It's hard to know without a more complete discription, serial numbers, or pictures.

During these times Schwinn continued to also build many of their bikes in the US.
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Old 05-16-08, 04:41 AM   #4
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Originally Posted by roccobike View Post
I believe Schwinn is owned by a Canadian company that has their bikes made in China.
What I have been able to glean from the book NO HANDS, The Rise and Fall of the Schwinn Bicycle Company, they filed for bankruptcy in 1993 and were taken over by Zell-Chilmark in 1994.
EDIT: Dorel Industries is the current owner of Schwinn, along with Mongoose, GT, and (gulp, yes) Cannondale.
Pacific Cycles is the defacto "owner" of the Schwinn name. Pacific Cycles is an arm of Dorel Industries (not sure of the exact relationship)

Like many, many venerable American brand name products...they are name only, and no longer have any real relationship to the manufacturer or the country. Americans in particular seem susceptible to purchasing products by name recognition, regardless of quality or not. And these companies have capitalized on this.

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Old 05-16-08, 10:52 AM   #5
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And, in all fairness, the Schwinn's you can buy at the local bike shop are very nice, well built, and good values for the money. Definitely competitive with the other mass-market producers.

That statement, however, only covers Schwinn's sold at bicycle shops. The stuff you see at the big-box stores is a travesty on the name.

I still wonder who the genius was who figured that you could sell to both sides of retail under the same name.
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Old 05-16-08, 04:02 PM   #6
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Your Collegiate was built by Giant under contract for Schwinn, sometime in the mid-late '80s. Your Japan built bike was made by Panasonic or Bridgestone, again under contract, probably in the mid '70s to mid '80s. It's hard to know without a more complete discription, serial numbers, or pictures.

During these times Schwinn continued to also build many of their bikes in the US.
Upon cleaning and closer inspection of the Collegiate, I found "G1284" stamped into the rear lug. Does that denote 1984 date?
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Old 05-16-08, 04:18 PM   #7
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Upon cleaning and closer inspection of the Collegiate, I found "G1284" stamped into the rear lug. Does that denote 1984 date?
Yes. Made by Giant in Taiwan in December, 1984. It's probably a 1985 model.

1985 Collegiate catalog page
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Old 05-16-08, 07:23 PM   #8
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I still wonder who the genius was who figured that you could sell to both sides of retail under the same name.
I've never figured that one out too! The same firm, Dorel, does the same thing with the Mongoose line. They have a $2500 Mongoose road bike and some of the heaviest, low end dual suspension bikes sold at Walmart, K-Mart, Targets etc. What????

As Louis Black says, after he shakes his head violently, "I'm confuuuused."
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