For some reason it reminds me of an old USA brand called Rollfast. Something about the shape of the chaingurad it the key. Otherwise, it could be a host of USA brand bikes - Ross, Columbia, Huffy, Murray, etc.
I just like looking at this picture, for some reason
It could be some current "vintage" looking reissue, given the flame decals and unicrown fork, or an older (gusseted) cantilever frame that's been updated and re-sprayed. Something about the curve of that top tube that doesn't look "vintage" to me, so I'd vote for it being a current issue.
That's an Electra Betty with a Wald basket on the front. The single-speed version is only available in black/pink this year. They do a 3-speed one in gold or pink though. http://www.electrabike.com/cruiser/