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Old 10-20-08, 10:40 AM   #1
dontStealMyBike
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Montgomery Wards Made in Belgium Know anything about it?

I got this bike frame for cheap and basically cleaned off a pile of parts and have nearly completed it. It says Montgomery Wards : Made in Belgium on the head tube. The seat tube has some funny looking sticker with some olympic looking rings on it and the down tube says 'Elite'. I cannot find any info on this bike, has anyone heard of it?
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Old 10-20-08, 10:42 AM   #2
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Originally Posted by dontStealMyBike View Post
I got this bike frame for cheap and basically cleaned off a pile of parts and have nearly completed it. It says Montgomery Wards : Made in Belgium on the head tube. The seat tube has some funny looking sticker with some olympic looking rings on it and the down tube says 'Elite'. I cannot find any info on this bike, has anyone heard of it?
Clear closeup shots of the stickers, lugs, and serial number may help figure out who made the bike for Monkey Wards.
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Old 09-14-12, 05:02 PM   #3
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Wards Belgium road bike

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Originally Posted by dontStealMyBike View Post
I got this bike frame for cheap and basically cleaned off a pile of parts and have nearly completed it. It says Montgomery Wards : Made in Belgium on the head tube. The seat tube has some funny looking sticker with some olympic looking rings on it and the down tube says 'Elite'. I cannot find any info on this bike, has anyone heard of it?
Hi. I have one of these I bought new around 1970. mine is a 10 speed though and I am in the process of sprucing it up. Mine looks very much like yours except for some mods done years ago. Mine has Shimano cassette, Simplex derailleur, aluminum rims, etc. Same color and decals. I'm trying to find out more about mine also. I believe wards called it a "racing bike"
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Old 09-15-12, 02:16 AM   #4
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First shot: Flandria.
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Old 09-15-12, 02:28 AM   #5
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My dad had one just like yours, stolen out of our open garage door in ~'72 It had a 24" frame, alloy rims, ten speed, Simplex derailleurs. We also had one which was red with a 22" frame that my brother and sister road; I have no idea what happened to that one.

The frames were nice looking, especially the drop outs. I believe that they were hi-ten steel.

The frame was much better than my similar vintage Sears 10 speed, made in Austria; lugged steel. The Wards cranks were also superior.

The wheel/tire combo was AWFUL - either the rims were a fraction too small, or the tires a fraction to large; which resulted in blow outs if you got with 10% of the max pressure on the side wall.

From a frame desirability point, I would rate them equal to the other better hi-ten steel framed bikes of the era such as Raleigh, Peugeot, etc.
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Old 09-15-12, 06:32 AM   #6
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My guess is Libertas. Back in the early 70's bikes sold as "Browning", as in the gun company, I believe were Libertas built bikes.
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Old 09-15-12, 10:46 AM   #7
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Flandria, Libertas are both good guesses. I'd add Superia to hedge my bet with another big Belgian brand, but bound to have been one of those that got the contract to supply bikes to Monkey-Wards.
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Old 09-15-12, 11:03 AM   #8
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The reason I'm thinking Flandria (though the OP's pic is not really clear enough):

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