My 2 cents:
1-Fit, Fit, Fit. A properly fit bike, which includes the saddle position, can make even some pretty rough saddles feel OK. Then you can switch to your preferred saddle and feel simply great.
2-Understand what the saddle is going to do. Hold your upright self on a longish ride? Keep you on the pedals and tucked for the criterium? Some saddles are for sitting on; others simply keep the seat tube out of your "immediate vicinity." That has a lot to do with what saddle you may want.
3-Prioritize. Only three parts of your body touch the bike, so your bars, saddle, and pedals should be something you give some thought, not simply adding a component.
4-Experiment. Once the bike is fit, try a couple of saddles, and fine-tune the adjustment to see if you can get it better. Amani576 above has a lot different saddle on his bike than the Turbo it came with, but I like his present saddle.
5-Ask around. I have a friend who only rides Specialized BG, another who only rides Brooks B-17's, and another who has little problem with the better offerings from the mid-80's. I have no real preference, just light and small and out of my way.
Use both sides of the towel.
1985 Raleigh Racing USA - Competition (honoring cehowardGS)
1988 Centurion Dave Scott Ironman Master
1989 Centurion Dave Scott Ironman Expert
1989 Centurion Carbon R