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Thread: Who is "Levin"

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    Who is "Levin"

    Who is Levin and why are all those headsets named after him?

    Enquiring minds ....

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    Great State of Varmint Panthers007's Avatar
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    Don't know. But one of his namesakes' has been adorning my vintage Puch since 1983. I overhaul him yearly and he makes no complaints. A good tenant. I'd rent him a room in your place if I were you.
    How do you keep an idiot in suspense?

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    Stop reading my posts! unworthy1's Avatar
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    I think it's just one of those Japanese naming quirks: sounds sort of French, doesn't violate anybody's trademark.

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    Bicycle Repair Man !!! Sixty Fiver's Avatar
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    The meaning of the name Levin is "joined" and that is what a headset does.

    It's Hebrew actually.

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    It's also a Medieval English term for lightning.

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    Stop reading my posts! unworthy1's Avatar
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    that's funny, somehow I doubt that the guys at Tange are fluent in either hebrew or Medieval English.

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    Wasn't there a Toyota Corolla Levin as well? I seem to recall buying one in Grand Turismo

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    Quote Originally Posted by unworthy1 View Post
    that's funny, somehow I doubt that the guys at Tange are fluent in either hebrew or Medieval English.
    All the major Japanese companies had offices or distributors in the USA, that they would consult on new product planning, including things like model names. They knew that the USA was the big bicycle market and realized the impact of a name and proper marketing. That's why there was such a shift in the Japanese model names during the boom. All of a sudden you went from Archery and Skitter derailleurs to Eagles and Cyclones. I wouldn't be surprised if there was a LOT of research and time spent on selecting Levin. Don't ever under estimate the Japanese.

    Personally, I always associated levin with lightweight, probably due to the similar phonetical pronunciation with leaven, the fermentation process for bread dough, which reduces the density and apparent weight.

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    I dunno, T-Mar, the Japanese can screw up as badly as anyone when it comes to names for foreign markets. Remember, the same product line that offered the "Eagle" also included the "Pecker."

    I'm shopping headsets for my current build and keep coming back to the Levin as both affordable and having a sterling reputation. Oh, and no plastic bits to deteriorate and look tatty over the years.

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    Quote Originally Posted by Ronsonic View Post
    I dunno, T-Mar, the Japanese can screw up as badly as anyone when it comes to names for foreign markets. Remember, the same product line that offered the "Eagle" also included the "Pecker."...
    Which only enforces my point. The Pecker was a pre-boom Shimano model, when they weren't concentrating on the USA market and didn't have US offices to vet marketing.

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    Senior Member Road Fan's Avatar
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    Quote Originally Posted by Sixty Fiver View Post
    The meaning of the name Levin is "joined" and that is what a headset does.

    It's Hebrew actually.
    This sounds really odd. I thought it referred to the caste of Levites in ancient Judaica, and what would that possibly have to do with headsets, unless a Mr. Levin was engaged to design a headset for Tange? I've also never seen it as a first name, only a last name.

    How Tange decided to use it? Who knows?

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    Mostly Mischief jan nikolajsen's Avatar
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    Hebrew, headsets, lightning.... to me Levin will always be that cool guy from 'Anna Karenina'.

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    Quote Originally Posted by Ronsonic View Post
    I'm shopping headsets for my current build and keep coming back to the Levin as both affordable and having a sterling reputation. Oh, and no plastic bits to deteriorate and look tatty over the years.
    I have one on my Palo Alto, and have a few thousand miles on it so far with no complaints. It is a nicely finished chromed steel unit, and is both robust and smooth. plus - it is inexpensive.
    "Love is not the dying moan of a distant violin, it’s the triumphant twang of a bedspring."

    S. J. Perelman

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    Great State of Varmint Panthers007's Avatar
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    Quote Originally Posted by jan nikolajsen View Post
    Hebrew, headsets, lightning.... to me Levin will always be that cool guy from 'Anna Karenina'.
    Maybe the Tange Co. wanted to see it's dough expand?
    How do you keep an idiot in suspense?

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    Senior Member RobbieTunes's Avatar
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    Quote Originally Posted by Ronsonic View Post
    I'm shopping headsets for my current build and keep coming back to the Levin as both affordable and having a sterling reputation. Oh, and no plastic bits to deteriorate and look tatty over the years.
    The black Tange Levin CD headset had plastic coating. If you got a wrench on it, it became white-scarred black coating. I don't think they offer that one anymore, and I agree, it's an affordable, good quality headset. Properly packed and adjusted, as good as anything out there.

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    Quote Originally Posted by Ronsonic View Post
    I dunno, T-Mar, the Japanese can screw up as badly as anyone when it comes to names for foreign markets. Remember, the same product line that offered the "Eagle" also included the "Pecker."
    Wasn't there also a derailleur called a "spirt" --better than "spurt," I s'pose....

    And a handlebar called a randnneur... I guess that's just a typo?

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    Where does one get a Pecker gruppo? It would rule to have one on my Ironman.

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    Toyota did call one of their Corolla models "Levin" and the companion model was a "Trueno", English names used just for the JDM...any guesses what "Trueno" means? (it's sure not in MY dictionary).
    I used to collect examples of hilarious "English words" used in Japanese magazine print ads and on labels and packaging, I had decades of access to these from the shops in Japantown and Little Tokyo in SF, LA and San Jose. My collection got to be too big to keep up: thousands of examples!
    Anybody for a few Pocky washed down with a cool refreshing Pocaro Sweat?

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    Le vin, French for wine. The Japs should have stuck with Japanese names, which sound cool and exotic.

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    Quote Originally Posted by unworthy1 View Post
    T...any guesses what "Trueno" means? (it's sure not in MY dictionary).
    It means a "bang" or thunder. It depends on the context it's used.
    Ese dicho que me han dicho que tú has dicho que yo he dicho, ese dicho no lo he dicho, porque si lo hubiera dicho, ese dicho estaría bien dicho por haberlo dicho yo.

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    maybe someone liked Anna Karenina a lot

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    Stop reading my posts! unworthy1's Avatar
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    Quote Originally Posted by gr23932 View Post
    It means a "bang" or thunder. It depends on the context it's used.
    Ah, never thought to try a *Spanish* dictionary, those clever Toyotans!

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    OT but japanese companies did not have a monopoly on name that did not do well in other geographys.

    The Chevy NOVA (No Va) comes to mind
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    looking for: De Rosa 58cm ELOS frame and fork internal cable routing

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    He's Breve's brother...

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