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Old 07-11-09, 11:11 PM   #1
Ronsonic
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Who is "Levin"

Who is Levin and why are all those headsets named after him?

Enquiring minds ....
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Old 07-11-09, 11:34 PM   #2
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Don't know. But one of his namesakes' has been adorning my vintage Puch since 1983. I overhaul him yearly and he makes no complaints. A good tenant. I'd rent him a room in your place if I were you.
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Old 07-12-09, 02:14 AM   #3
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I think it's just one of those Japanese naming quirks: sounds sort of French, doesn't violate anybody's trademark.
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Old 07-12-09, 02:24 AM   #4
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The meaning of the name Levin is "joined" and that is what a headset does.

It's Hebrew actually.
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Old 07-12-09, 04:46 AM   #5
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It's also a Medieval English term for lightning.
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Old 07-12-09, 11:10 AM   #6
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that's funny, somehow I doubt that the guys at Tange are fluent in either hebrew or Medieval English.
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Old 07-12-09, 11:48 AM   #7
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Wasn't there a Toyota Corolla Levin as well? I seem to recall buying one in Grand Turismo
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Old 07-12-09, 11:51 AM   #8
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that's funny, somehow I doubt that the guys at Tange are fluent in either hebrew or Medieval English.
All the major Japanese companies had offices or distributors in the USA, that they would consult on new product planning, including things like model names. They knew that the USA was the big bicycle market and realized the impact of a name and proper marketing. That's why there was such a shift in the Japanese model names during the boom. All of a sudden you went from Archery and Skitter derailleurs to Eagles and Cyclones. I wouldn't be surprised if there was a LOT of research and time spent on selecting Levin. Don't ever under estimate the Japanese.

Personally, I always associated levin with lightweight, probably due to the similar phonetical pronunciation with leaven, the fermentation process for bread dough, which reduces the density and apparent weight.
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Old 07-12-09, 12:06 PM   #9
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I dunno, T-Mar, the Japanese can screw up as badly as anyone when it comes to names for foreign markets. Remember, the same product line that offered the "Eagle" also included the "Pecker."

I'm shopping headsets for my current build and keep coming back to the Levin as both affordable and having a sterling reputation. Oh, and no plastic bits to deteriorate and look tatty over the years.
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Old 07-12-09, 12:40 PM   #10
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I dunno, T-Mar, the Japanese can screw up as badly as anyone when it comes to names for foreign markets. Remember, the same product line that offered the "Eagle" also included the "Pecker."...
Which only enforces my point. The Pecker was a pre-boom Shimano model, when they weren't concentrating on the USA market and didn't have US offices to vet marketing.
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Old 07-12-09, 07:14 PM   #11
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The meaning of the name Levin is "joined" and that is what a headset does.

It's Hebrew actually.
This sounds really odd. I thought it referred to the caste of Levites in ancient Judaica, and what would that possibly have to do with headsets, unless a Mr. Levin was engaged to design a headset for Tange? I've also never seen it as a first name, only a last name.

How Tange decided to use it? Who knows?
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Old 07-12-09, 07:19 PM   #12
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Hebrew, headsets, lightning.... to me Levin will always be that cool guy from 'Anna Karenina'.
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Old 07-12-09, 07:24 PM   #13
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I'm shopping headsets for my current build and keep coming back to the Levin as both affordable and having a sterling reputation. Oh, and no plastic bits to deteriorate and look tatty over the years.
I have one on my Palo Alto, and have a few thousand miles on it so far with no complaints. It is a nicely finished chromed steel unit, and is both robust and smooth. plus - it is inexpensive.
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Old 07-12-09, 07:53 PM   #14
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Hebrew, headsets, lightning.... to me Levin will always be that cool guy from 'Anna Karenina'.
Maybe the Tange Co. wanted to see it's dough expand?
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Old 07-13-09, 06:20 AM   #15
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I'm shopping headsets for my current build and keep coming back to the Levin as both affordable and having a sterling reputation. Oh, and no plastic bits to deteriorate and look tatty over the years.
The black Tange Levin CD headset had plastic coating. If you got a wrench on it, it became white-scarred black coating. I don't think they offer that one anymore, and I agree, it's an affordable, good quality headset. Properly packed and adjusted, as good as anything out there.
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Old 07-13-09, 06:28 AM   #16
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I dunno, T-Mar, the Japanese can screw up as badly as anyone when it comes to names for foreign markets. Remember, the same product line that offered the "Eagle" also included the "Pecker."
Wasn't there also a derailleur called a "spirt" --better than "spurt," I s'pose....

And a handlebar called a randnneur... I guess that's just a typo?
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Old 07-13-09, 06:38 AM   #17
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Where does one get a Pecker gruppo? It would rule to have one on my Ironman.
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Old 07-13-09, 09:53 AM   #18
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Toyota did call one of their Corolla models "Levin" and the companion model was a "Trueno", English names used just for the JDM...any guesses what "Trueno" means? (it's sure not in MY dictionary).
I used to collect examples of hilarious "English words" used in Japanese magazine print ads and on labels and packaging, I had decades of access to these from the shops in Japantown and Little Tokyo in SF, LA and San Jose. My collection got to be too big to keep up: thousands of examples!
Anybody for a few Pocky washed down with a cool refreshing Pocaro Sweat?
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Old 07-13-09, 10:17 AM   #19
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Le vin, French for wine. The Japs should have stuck with Japanese names, which sound cool and exotic.
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Old 07-13-09, 01:26 PM   #20
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T...any guesses what "Trueno" means? (it's sure not in MY dictionary).
It means a "bang" or thunder. It depends on the context it's used.
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Old 07-13-09, 01:59 PM   #21
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maybe someone liked Anna Karenina a lot
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Old 07-13-09, 02:24 PM   #22
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It means a "bang" or thunder. It depends on the context it's used.
Ah, never thought to try a *Spanish* dictionary, those clever Toyotans!
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Old 07-13-09, 02:33 PM   #23
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OT but japanese companies did not have a monopoly on name that did not do well in other geographys.

The Chevy NOVA (No Va) comes to mind
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Old 07-13-09, 02:44 PM   #24
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He's Breve's brother...
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