Although this has been loosely covered here and on Sheldon's site, my hope is to document a step by step process (success or failure) of this process. Like to go SRAM because it's somewhat unconventional, but I'd probably have better luck with Shimano. ASFAIK, SRAM doesn't make a 9 speed 'brifter'.
Order of Battle:
1 SRAM PG 970 or Shimano CS-6500
1 SRAM PG 1070 or CS-6700