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Old 09-23-11, 10:43 PM   #1
Ecrevisse
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Bianchi Celeste color

Celeste is Bianchi's official color. If I remember correctly, it has changed over the years. I remember seeing a very old Bianchi celeste that looked blue rather than the current green color.

Here is a Bianchi advertisement:


Here is my 1983 Specialissima:


I thought there would be a noticeable difference. But it does not look different at all. So I looked it up on Wikipedia and found this - Celeste (color).There has been variation over the years.
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Old 09-23-11, 11:01 PM   #2
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There's a lot of variation over the years. I have original examples of a 1960, 1977, and 1981 bike in Celeste and none match each other at all.

What's that ad from? The copy is dated (I would guess from the mid 80's), why is the photo a modern bike? Are they re-hashing their old marketing?
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Old 09-23-11, 11:14 PM   #3
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Just to confuse things: one of the Schneider Cup air racers of the '30s- the seaplanes- was the Abrahamic progenitor of the lineage that graced the skies with beauty and valor through that era and the War. The Supermarine-crud, I'm posting from a dumbphone and can't save the post AND search-- but you know the one I mean. Right? Like the 1927 or 29 Schneider Cup racers.

Forgive me, I digress. ANYWAYz, this plane was powered by a Napier engine, a behemoth of engineering that was startlingly advanced for its day. It was painted in a hard-to-pin-down shade of jade-ish turquoise or some such shxt, and (que minor chord fluorish) became known as British Racing green. For a while, until Bentley and Jaguar re-defined it by winning in auto races, Napier blue-- just a tick more blue than Celeste-- was the color of Champions.

it doesn't hurt that much of the plane's structure was something much like 531.
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Old 09-23-11, 11:32 PM   #4
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Then what is the official Celeste?
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Old 09-23-11, 11:58 PM   #5
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Bet they got a good deal on it, too........

So does this mean there is no truth to the rumor that
Bianchi Celeste is actually surplus Italian navy primer paint
left over from WW II ?

Edit:
Quote:
Contradictory myths say celeste is the colour of the Milan sky;
the eye colour of a former queen for whom Edoardo Bianchi made a bicycle;
and that it was a mixture of surplus military paint.
Oops, guess not.

Last edited by 3alarmer; 09-24-11 at 12:02 AM.
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Old 09-24-11, 12:27 AM   #6
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Celeste is funny, I think they've just been doing it so long they can't stop since it's become their trademark color (whether they like it or not)
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Old 09-24-11, 05:33 AM   #7
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I may or may not have called Celeste "fairy barf" over here. I still want one.
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Old 09-24-11, 05:44 AM   #8
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I guess since I don't read cycling magazines often, they just don't seem to have stories like the '80s, I never saw the add. I am however reall miffed that Bianchi never sent me a ballot!

Thant being said Celeste has certainly changed over the years, most notable in the late '80s early to mid '90s when Bianchi used that hedious "Mint Celeste" and the much nicer Nuovo Celeste with the blueish pear to it.

since most of bikes are from the same era they all appear to be very close save for one. my '90 Proto has a slightly darker and very deep rich color to it which I assume is simply because the frames were painted statside with Dupont Imron rather than the Italian Navy primer (BTW do you know why the Italian Navy ships have glass bottoms?)

the actual name Celeste I believe is Italian for Blue. I also believethe color was first used on the racing motor cycles and racing team. either the bikes or the team was refered to as the Freccia Celest, Blue Arrow, but I need to reread my Bianchi history book. I am not sure if the King and Queen actually rode around on Celeste bikes but I don't think the color was ever applied to any cars or trucks.

what I can't understand is that Bianchi lets trek get away with that seafoam color nonsense. it is clearly an attempt to copy Bianchis trademark color and thereby gain some sort of prestige for their POC bikes
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Old 09-24-11, 07:36 AM   #9
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Quote:
Originally Posted by Bianchigirll View Post

the actual name Celeste I believe is Italian for Blue...
Celeste means Heavenly ( as in celestial ?) Shame on you BG ! I'd have thought you'd have changed your name to THAT !!!
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Old 09-24-11, 09:14 AM   #10
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Frankly, I really don't like it. If I was in the market for a Bianchi I'd go out of my way to find one in another color.
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Old 09-24-11, 09:40 AM   #11
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I have a barely used 1980 Bianchi Super Leggera that the original owner stripped and spray bombed metallic blue when NEW!! Apparently for the same reasons as you. I love Celeste but I may re-paint it black just because I have never seen one in that option.

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Frankly, I really don't like it. If I was in the market for a Bianchi I'd go out of my way to find one in another color.
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Old 09-24-11, 09:41 AM   #12
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Originally Posted by shadoman View Post
Celeste means Heavenly ( as in celestial ?) Shame on you BG ! I'd have thought you'd have changed your name to THAT !!!
well I did say I thought it was blue and I had not read the book in several years. about halfway through the text you'll see a reference to Freccia Celeste aka Blue Arrow

this Bianchi history book seems to deal, IMHO, way too much with the Moto Bianchi racing teams and bikes, but I guess they are more exciting than bicycles. the cars and truck shown were fabulous too.



although for some reason Bianchi printed the book in both Italian and English so every other page or so is English (how annoying! one would thin even way back in '93 it would have been easier {but not cheaper?** to print a complete Italian and English versions.)

Attached Images
File Type: jpg Bianchi Moto.jpg (92.4 KB, 114 views)
File Type: jpg Freccia Celeste.jpg (99.2 KB, 117 views)
File Type: jpg Bianchi Book.jpg (94.1 KB, 8 views)
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Others but still loved,; '80 RIGI, '80 Batavus Professional, '87 Cornelo, '09 Motobecane SOLD, '?? Jane Doe (still on the drawing board), '90ish Haro Escape
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