We all know that bike advertising is handled differently today. I thought that it might be interesting to show some ways that manufacturers went about advertising and drawing attention to their brands in the past. Here are but two examples of shop signs that were offered by the manufacturers to their better dealers in the 50's. These signs are both enameled on very heavy tin bases. The Cinelli sign came from the storage room of Cino Cinelli's son's home. The Legnano came from a shop that closed down after 50 years in the business (the owner retired) Does anybody else have more advertisements to show?
Does anybody else have more advertisements to show?
While nowhere near as cool as your metal signs, here are a couple of original advertising posters from a shop that sold these brands in the '70s. The Windsor poster is special to me, as my first "pro" bike was a '73 Windsor Professional that I bought in high school.