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For all you Gios owners Gios is now PRODIGIOSA

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For all you Gios owners Gios is now PRODIGIOSA

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Old 07-21-14, 06:05 PM
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For all you Gios owners Gios is now PRODIGIOSA

I just received an email from Gios about the new name and owners. I've own my Gios Professional since 1985 in Cobalt Blue and have my Gios registered with Gios. Here's the email excerpt and I don't know if they export to the USA.


PRODIGIOSA - Progetti di Gios Aldo
Inbox
x
Gios Marco <gios@mailcity.it>

Attachments9:54 AM (9 hours ago)

to Gios
Dear Lovers of THE Blue Bike

"Gios Italia" has launched PRODIGIOSA, a new Trade Mark

that stands for PROGETTI DI GIOS ALDO

In order to continue producing Italian made racing frames of the same quality, and with the same philosophy he has used throughout his
illustrious career as a frame builder, The Prodigiosa Trade Mark was established in Torino (Italy) by Aldo Gios in 2013. Working alongside his son Marco, to whom he has passed on the family passion and skill, he is ready to reveal a new era in Italian steel racing frames that brings Italian racing’s glorious past into the present.

In accordance with our traditions,
PRODIGIOSA frames are made to measure in Italy by Aldo Gios, the sole owner of the Gios Trade Mark in Italy and the only one allowed to produce Gios Frames in Italy.

 

For additional information please visit our website at
Welcome , and at our Facebook page at https://www.facebook.com/prodigiosa.gios.aldo?fref=ts

 

best regards

Aldo
& Marco Gios

Welcome
 
PRODIGIOSA
, a product division of Gios Aldo, Corso kant 6, 10088 Volpiano (TO) Italy. P.I.:IT10160420012

PRODIGIOSA is a registered Trade Mark of Marco Gios
2 Attachments
Preview attachment Prodigiosa_front.jpg
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Preview attachment Prodigiosa_back.jpg
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Old 07-21-14, 06:07 PM
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I just saw that, pretty convoluted things can become.

If I recall, they referenced made to measure. That could be interesting.
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Old 07-21-14, 06:10 PM
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So Gios was too easy to pronounce?
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Old 07-22-14, 12:04 AM
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The history of the Gios family interactions have always been "interesting". There have been numerous issues relating to the ownership of the Gios brand. When I was actively importing Gios bikes in the 80's and 90's, all sales were handled by Alfredo Gios and the company appeared to be his alone. Aldo was around but apparently not in an ownership role. Alfredo sold the worldwide rights outside of Italy to the Gios name to a group in Japan. I don't know how it came to be but Aldo somehow came to own teh rights to the brand and manufacturing rights for Italy. Given that it is likely that the largest part of the demand for their bikes comes from outside Italy, a market that they were apparently not able to service; it only makes sense that they are moving to be able to service these markets.
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Old 07-23-14, 07:05 AM
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I'm trying to sort this out. From what I understand, Aldo has been the one making frames in Italy exclusively for the Italian market under the names Gios Torino? And, now he has established a brand called Prodigiosa that will market, again, Italian made frames? I assume, then, that the name change is in place specifically to get around the fact that his brother, Alfredo is the only one allowed to market "Gios" branded frames outside of Italy? Is this right? Budweiser --> Czechvar, anyone?
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