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Playing card symbols in bikes...

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Old 11-18-14, 09:07 AM
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I don't know when your frame was made (unless I see a serial number). And yeah, I used the parts occasionally during the transition era. It's not like GM where we have model years and end of season blow-outs on leftover inventory. Yours could be a display frame that sat around a while after manufacture.




Originally Posted by KonAaron Snake
Apologies - but I'm a persnickety reader. The letter to VN said that you were tired of them by 1980, not that you stopped using them in 1980. I was tired of bartending when I was 28, but it still took until I was 30 to escape it!

I guess the real part of my question becomes were they occasionally used after 1980, perhaps as a custom request, or is my Sachs roadie earlier than I believed it to be?



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Old 11-18-14, 09:16 AM
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Originally Posted by e-RICHIE
I don't know when your frame was made (unless I see a serial number). And yeah, I used the parts occasionally during the transition era. It's not like GM where we have model years and end of season blow-outs on leftover inventory. Yours could be a display frame that sat around a while after manufacture.
That makes perfect sense. I'd gladly give you the serial number, alas it's hidden under a rather thick Litton repaint.
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Old 11-18-14, 01:01 PM
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Why?
Because Cinelli had already claimed the circles.
Brent
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Old 11-18-14, 01:43 PM
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"Because" makes a lot of sense to me, and that's what I had suspected. It's a fun and fanciful set of shapes.
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Old 11-18-14, 01:51 PM
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They are definitely a cool design element. I'm kind of glad to hear that that's all they were, just style.
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Old 11-18-14, 02:33 PM
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More interesting shape than a round hole and internationally recognizable. as a thing..
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Old 11-18-14, 03:12 PM
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Hm. I guess this specific topic has already made the rounds here (with awfully similar results, btw ):

2008: https://www.bikeforums.net/classic-vi...ing-cards.html
2005: https://www.bikeforums.net/singlespee...uits-lugs.html

No deep and abiding significance lurking beneath the surface of a fairly ubiquitous design motif, seems to have been the consensus then, too...though some mention of various bits of lore.

The general play on associations around the combination of luck and skill required both by card games and competitive cycling, along with possible intimations of the notion of an 'ace' rider or 'ace' builder (as suggested by Ernesto Colnago's story, posted above...whether true or not), could be credible enough as a basis for the initial idea.

Apparently found on a 1949 advertisement, according to a post in one of those earlier threads:
"Pokerissmo: no matter how you deal the cards, Bianchi and Coppi are victorious."

It's too bad that the link in the old thread to what a couple of posters claim is the first example of deployment of card suits in branding, the ad with the above slogan (a couple of decades before some European maker sold those playing-card fork reinforcements to RS) would appear to be dead.

Cool to see e-Richie here to make clear the story of those reinforcements and their dissemination among US builders, especially given that links to that story, in some of the earlier threads, are now dead as well. Maybe not as exciting a story as some of us might have liked (for us there's still the 'lore', I guess), but good to get it straight from the source.

Last edited by mikemowbz; 11-18-14 at 07:11 PM. Reason: typo
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Old 11-18-14, 03:24 PM
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Originally Posted by obrentharris
Why?
Because Cinelli had already claimed the circles.
Brent
And because they look nicer than a square, a triangle, a …rhombus…
wait. a diamond is a rhombus, isn't it?
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Old 11-18-14, 03:58 PM
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By the way, @e-RICHIE, thanks a lot for weighing in. It is an honor for us.
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Old 11-18-14, 03:59 PM
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ditto - really admire your work!
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Old 11-18-14, 07:40 PM
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I see a marketing possibility for tshirts now that just say,

"Because"
-Richard Sachs
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Old 11-19-14, 04:33 AM
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"I have wondered that myself. Conversely, why do playing cards have Bicycles on them? "

About Bicycle - The History of Bicycle® Playing Cards


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Old 12-03-14, 03:44 PM
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Neat thread.

I wonder why Mario Confente selected the 'spade'?
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Old 12-04-14, 02:03 PM
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So...who was the first big name builder to use a playing card symbol as his "trademark"? Colnago? De Rosa perhaps?
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Old 12-04-14, 02:12 PM
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Originally Posted by crank_addict
Neat thread.

I wonder why Mario Confente selected the 'spade'?
Have to hold a seance for that answer.

His spade design did change though, the shape he used in the few Italian bikes that can be found imaged on the web are different, more like what Colner used or seen on those fork reinforcements.
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Old 12-04-14, 03:58 PM
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Ah ha! The understanding woman. She knows........
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Old 12-04-14, 06:59 PM
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Originally Posted by embankmentlb
In the 1980's some companies spent more time designing symbols than working components.

That's a joke, sort of....
Well it made me laugh! Thanks!
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Old 12-04-14, 09:07 PM
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lots of large mens underwear thrown on the stage this evening.
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Old 12-04-14, 09:19 PM
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Originally Posted by -holiday76
lots of large mens underwear thrown on the stage this evening.
The man-siere comes off!
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Old 12-10-14, 09:20 PM
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hi. i sent an email off to Mr CIOCC, Giovanni Pelizzoli, and i asked " the fork crown has a club, spade, heart, diamond, and there are club cutouts on the lugs and bb. Colnago has clubs, DeRosa has hearts. why did you and the other builders use card suits? ". the response came from his son, and he said " I asked myPapoand he confirmedthathe usedthe seedsof the cardsbecausehe said it wasthepoker acesto beat ". so, sounds like there may have been a little superstition in the choice of card suits.
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Old 12-10-14, 11:39 PM
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Let's see if this works..

IMG_8742 by tremoloi1965, on Flickr


De Rosa 1978c by tremoloi1965, on Flickr

IMG_8545 by tremoloi1965, on Flickr

Last edited by tremolo1965; 12-10-14 at 11:45 PM.
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Old 12-11-14, 12:13 AM
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I think some companies like Colner were essentially a copy of Colnago, and thus while they chose a different card symbol, they copied the card idea.

Now... The question is why the Italians didn't use symbols from the Italian deck of cards.

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Old 12-11-14, 07:14 AM
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Too close to Tarot cards?
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Old 12-11-14, 09:53 AM
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coincidence?

11.27.14 | RICHARD SACHS CYCLES

Catching up to Colnago perhaps?
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Old 12-11-14, 11:02 AM
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^^ That RS mark looks excellent. Nicely done!
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