Hmm Good points. Maybe I'll email them again. I can be patient, but like I say, 23 days with no information kinda makes you wonder...
Edit: Just found this on their site. Guess I should look at the WHOLE site.
"The response to the Fat Cyclist gear
has been overwhelming. Despite still not having much of these items in stock, please know that we are doing our absolute best to manage your orders, answer your emails, tend to your requests and changes, and get everything ready to be shipped out. Domestic orders will ship as the items become available, and possibly in separate shipments (at no extra shipping cost to you), and orders placed outside the US will ship when we have all the items in stock. We are working very hard to ensure a timely delivery of everything. If you have questions, email Elden. Thanks for your support, and patience."