First of all, the designer has already made the mistake of marketing the bike as an inexpensive product . The idea of bicycle innovation is designing a less expensive product and then marketing it at an over-inflated price. We all know what happened to Suntour when they just didn't charge enough for their products. Every cyclist knows that the more expensive the product the better it must be. Like a $400.00 seatpost supports a saddle so much better than a $20.00 seatpost it's worth 20 times as much. (Just don't tighten the clamp too much or you'll crush it, or damage the frame, but that's okay, because it's high-tech and it was expensive).
Secondly, don't call the bike "cardboard", call it something like "cellulose matrix". They don't market carbon fiber bikes as "plastic" do they, of course not. That just doesn't sound cool enough for an expensive bike.
Third, pay some pros ride it, then charge a lot of money for it and guys will be fighting to buy it.