Cycling and bicycle discussion forums. 
   Click here to join our community Log in to access your Control Panel  


Go Back   > >

Clydesdales/Athenas (200+ lb / 91+ kg) Looking to lose that spare tire? Ideal weight 200+? Frustrated being a large cyclist in a sport geared for the ultra-light? Learn about the bikes and parts that can take the abuse of a heavier cyclist, how to keep your body going while losing the weight, and get support from others who've been successful.

User Tag List

Reply
 
Thread Tools Search this Thread
Old 04-10-14, 02:39 AM   #1
LordMarv
Senior Member
Thread Starter
 
LordMarv's Avatar
 
Join Date: Nov 2013
Bikes: Fuji Espree, Sun EZ-1 Recumbent Bike
Posts: 121
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Company apologizes for fat-shaming

Check out the post in General Cycling Discussion. Sickening. What a bunch of superficial losers.
LordMarv is offline   Reply With Quote
Old 04-10-14, 10:53 AM   #2
TrojanHorse 
SuperGimp
 
TrojanHorse's Avatar
 
Join Date: Mar 2010
Location: Whittier, CA
Bikes: Specialized Roubaix
Posts: 11,025
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
Dupe, it's also on this forum: Ernie Gagnon vs Boombotix

And besides making a product that 99% of people not riding fixies HATES... they're losers.
__________________
"No self-respecting man rides 70 miles and has salad at a pizza joint!" - PhotoJoe
"I like SoCal a lot better than New Jersey" - RubeRad
TrojanHorse is offline   Reply With Quote
Old 04-10-14, 11:10 AM   #3
Cycle Babble
Senior Member
 
Cycle Babble's Avatar
 
Join Date: Jan 2014
Location: Just south of the Northern Border
Bikes: 1996 Trek 820 Mountain Bike, 2010 Gary Fisher Tarpon, 2013 Trek Domane 4.5C, 2013 Orbea H20
Posts: 178
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Does anyone besides me wonder who was responsible for writing the bad commercial spot in the first place? I understand that a company should have had more sense than to approve this for the market, but I was curious as to what ad firm or person wrote the piece.

Thanks,
John
Cycle Babble is offline   Reply With Quote
Old 04-10-14, 11:14 AM   #4
TrojanHorse 
SuperGimp
 
TrojanHorse's Avatar
 
Join Date: Mar 2010
Location: Whittier, CA
Bikes: Specialized Roubaix
Posts: 11,025
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
Odds are strong that it was one of the hip young hipsters that works at that hip, fixie riding establishment. More money than sense.
__________________
"No self-respecting man rides 70 miles and has salad at a pizza joint!" - PhotoJoe
"I like SoCal a lot better than New Jersey" - RubeRad
TrojanHorse is offline   Reply With Quote
Old 04-10-14, 11:28 AM   #5
ill.clyde
Senior Member
 
ill.clyde's Avatar
 
Join Date: May 2011
Location: Green Bay
Bikes: 2012 Kona Jake, 2009 Trek 1.2, 1997 Trek 6700
Posts: 2,049
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Quote:
Originally Posted by Cycle Babble View Post
Does anyone besides me wonder who was responsible for writing the bad commercial spot in the first place? I understand that a company should have had more sense than to approve this for the market, but I was curious as to what ad firm or person wrote the piece.

Thanks,
John
They said it was done in house, and blamed it on the fact that they have a "small marketing team."

They've apologized, but to me, both the original and follow up apology rang hollow. It's clear what they were trying to do. Something like that doesn't just "slip by" a small marketing team (I work in marketing, on a small team). They're just a "bunch of bros" trying to make a buck, likely with no corporate or marketing experience, who saw the picture and though, OMG FUNNY FAT GUY ON A BIKE! and then ran with it.

I never heard of them before ... ideally we'll never hear from them again.
ill.clyde is offline   Reply With Quote
Old 04-10-14, 11:51 AM   #6
tjax
Photon-Ninja
 
tjax's Avatar
 
Join Date: May 2013
Location: Castle Rock, CO
Bikes:
Posts: 222
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by ill.clyde View Post
They said it was done in house, and blamed it on the fact that they have a "small marketing team."

They've apologized, but to me, both the original and follow up apology rang hollow. It's clear what they were trying to do. Something like that doesn't just "slip by" a small marketing team (I work in marketing, on a small team). They're just a "bunch of bros" trying to make a buck, likely with no corporate or marketing experience, who saw the picture and though, OMG FUNNY FAT GUY ON A BIKE! and then ran with it.

I never heard of them before ... ideally we'll never hear from them again.
I wouldn't mind seeing them go...
tjax is offline   Reply With Quote
Old 04-10-14, 12:19 PM   #7
Cyclosaurus
Senior Member
 
Cyclosaurus's Avatar
 
Join Date: Aug 2013
Location: Chicago Western 'burbs
Bikes: 1993 NOS Mt Shasta Tempest, Motobecane Fantom Cross CX, Dahon Speed D7, Dahon Vector P8, Bullitt Superfly
Posts: 1,069
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by ill.clyde View Post
They said it was done in house, and blamed it on the fact that they have a "small marketing team."

They've apologized, but to me, both the original and follow up apology rang hollow. It's clear what they were trying to do. Something like that doesn't just "slip by" a small marketing team (I work in marketing, on a small team). They're just a "bunch of bros" trying to make a buck, likely with no corporate or marketing experience, who saw the picture and though, OMG FUNNY FAT GUY ON A BIKE! and then ran with it.

I never heard of them before ... ideally we'll never hear from them again.
My reaction to the latest apology was that the company seemed to get the gravity of what they did and were sincere about making it right. It does seem like a lot of people still feel like it wasn't sincere and their offense was sufficiently bad that they shouldn't be forgiven. While I thought the ad offensive, I also wasn't hurt by it the way someone who does struggle with weight would. Perhaps that is the difference. I'd accept it if people who felt targeted by the ad said that it really was that hurtful that the company is beyond forgiveness.
Cyclosaurus is offline   Reply With Quote
Old 04-10-14, 12:27 PM   #8
ill.clyde
Senior Member
 
ill.clyde's Avatar
 
Join Date: May 2011
Location: Green Bay
Bikes: 2012 Kona Jake, 2009 Trek 1.2, 1997 Trek 6700
Posts: 2,049
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Quote:
Originally Posted by Cyclosaurus View Post
My reaction to the latest apology was that the company seemed to get the gravity of what they did and were sincere about making it right. It does seem like a lot of people still feel like it wasn't sincere and their offense was sufficiently bad that they shouldn't be forgiven. While I thought the ad offensive, I also wasn't hurt by it the way someone who does struggle with weight would. Perhaps that is the difference. I'd accept it if people who felt targeted by the ad said that it really was that hurtful that the company is beyond forgiveness.
That's kind of what I said in my post in the other thread about this ... as a big guy, meh ... it doesn't bother me much, but I feel it could be seriously detrimental to someone who is really struggling and turns to cycling as a means to get healthy. And as cyclists I think it should bother all of us in that regard.

That said, if they had truly considered the gravity of it, maybe they could have made their first apology a little more sincere.
ill.clyde is offline   Reply With Quote
Old 04-10-14, 12:32 PM   #9
Beachgrad05
Just Keep Pedaling
 
Beachgrad05's Avatar
 
Join Date: Mar 2012
Location: Lakewood, CA
Bikes: 99 Schwinn Mesa GS MTB, 11 Trek 7.2 FX WSD, 12 Trek 4.5 Madone, 15 Trek Domane 5.9 Dura-Ace
Posts: 2,725
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
There was a similar stink with Self magazine over a photo of a woman running in a Tutu. Bad enough they referred to her as lame in a magazine designed to empower and support other women...and if a woman is out running and getting fit...getting stronger...that should not be ridiculed. Compounding the issue...the woman in question 1. Is a cancer patient and was running while on chemo in the photo they ridiculed and 2. the tutu's were part of a business that raises money to help girls. Her company Glam Runners makes them and donates the money to Girls on the Run, a charity that sponsors exercise and confidence-building programs for young girls.

Whether or not she had cancer is not the issue...it was offensive regardless of that. That was just icing on the cake.

Their FB page was BLOWN UP by people angry about it.

Source: Magazine Makes Fun of Cancer Survivor's Tutu | NBC 7 San Diego
Follow us: @nbcchicago on Twitter | nbcchicago on Facebook

Article on the initial blowup: Magazine Makes Fun of Cancer Survivor's Tutu | NBC Chicago
Beachgrad05 is offline   Reply With Quote
Old 04-10-14, 12:59 PM   #10
TrojanHorse 
SuperGimp
 
TrojanHorse's Avatar
 
Join Date: Mar 2010
Location: Whittier, CA
Bikes: Specialized Roubaix
Posts: 11,025
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
Quote:
Originally Posted by Beachgrad05 View Post
There was a similar stink with Self magazine over a photo of a woman running in a Tutu.
I saw that - talk about an epic disaster! And from a fairly mainstream publication THAT SHOULD KNOW BETTER! How on earth did they think that story would end? They claim they didn't know she was a cancer patient but why is that even important?

Why is it acceptable to use your public forum to mock people these days?
__________________
"No self-respecting man rides 70 miles and has salad at a pizza joint!" - PhotoJoe
"I like SoCal a lot better than New Jersey" - RubeRad
TrojanHorse is offline   Reply With Quote
Old 04-10-14, 01:14 PM   #11
ill.clyde
Senior Member
 
ill.clyde's Avatar
 
Join Date: May 2011
Location: Green Bay
Bikes: 2012 Kona Jake, 2009 Trek 1.2, 1997 Trek 6700
Posts: 2,049
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 1 Post(s)
Quote:
Originally Posted by TrojanHorse View Post

Why is it acceptable to use your public forum to mock people these days?
And why do companies think the "oops" apology makes it all better? As a society we should make a stand and say, "no more." But not enough people GAF to make that happen.
ill.clyde is offline   Reply With Quote
Old 04-10-14, 01:26 PM   #12
Beachgrad05
Just Keep Pedaling
 
Beachgrad05's Avatar
 
Join Date: Mar 2012
Location: Lakewood, CA
Bikes: 99 Schwinn Mesa GS MTB, 11 Trek 7.2 FX WSD, 12 Trek 4.5 Madone, 15 Trek Domane 5.9 Dura-Ace
Posts: 2,725
Mentioned: 1 Post(s)
Tagged: 0 Thread(s)
Quoted: 4 Post(s)
Quote:
Originally Posted by TrojanHorse View Post
I saw that - talk about an epic disaster! And from a fairly mainstream publication THAT SHOULD KNOW BETTER! How on earth did they think that story would end? They claim they didn't know she was a cancer patient but why is that even important?

Why is it acceptable to use your public forum to mock people these days?
I read today that some heads rolled tho the magazine owner/publisher is claiming other reasons:

Lucy Danziger Out in 'Self' Magazine Shakeup | Hollywood Reporter

And exactly....most folks were angry at their apology which seemed more aimed at "oops we didn't know she had cancer" as if making fun of her would be ok if she was not dealing with cancer. Could not be more wrong.
Beachgrad05 is offline   Reply With Quote
Old 04-10-14, 01:39 PM   #13
TrojanHorse 
SuperGimp
 
TrojanHorse's Avatar
 
Join Date: Mar 2010
Location: Whittier, CA
Bikes: Specialized Roubaix
Posts: 11,025
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
At least there seems to have been a consequence. I don't think their claim that they were intending to mock people who thought tutus were "performance enhancing" holds any water at all either. Marathons are (sort of) a fun, social event for some people.
__________________
"No self-respecting man rides 70 miles and has salad at a pizza joint!" - PhotoJoe
"I like SoCal a lot better than New Jersey" - RubeRad
TrojanHorse is offline   Reply With Quote
Old 04-10-14, 01:53 PM   #14
Cyclosaurus
Senior Member
 
Cyclosaurus's Avatar
 
Join Date: Aug 2013
Location: Chicago Western 'burbs
Bikes: 1993 NOS Mt Shasta Tempest, Motobecane Fantom Cross CX, Dahon Speed D7, Dahon Vector P8, Bullitt Superfly
Posts: 1,069
Mentioned: 0 Post(s)
Tagged: 0 Thread(s)
Quoted: 0 Post(s)
Quote:
Originally Posted by TrojanHorse View Post
Why is it acceptable to use your public forum to mock people these days?
These days? We're just much more aware of it these days. There's nothing today that rivals levels of racism, misogyny, fat-shaming, etc. that the "mad men" of former years got away with. But because society was so much more racist, sexist, etc, it was much more tolerated.














Cyclosaurus is offline   Reply With Quote
Old 04-10-14, 02:40 PM   #15
TrojanHorse 
SuperGimp
 
TrojanHorse's Avatar
 
Join Date: Mar 2010
Location: Whittier, CA
Bikes: Specialized Roubaix
Posts: 11,025
Mentioned: 4 Post(s)
Tagged: 0 Thread(s)
Quoted: 23 Post(s)
Quote:
Originally Posted by Cyclosaurus View Post
These days? We're just much more aware of it these days. There's nothing today that rivals levels of racism, misogyny, fat-shaming, etc. that the "mad men" of former years got away with. But because society was so much more racist, sexist, etc, it was much more tolerated.
Interesting point!

Of course, the other factor is the immediacy of communication - somebody gripes today and everybody else sees it and can pile on.
__________________
"No self-respecting man rides 70 miles and has salad at a pizza joint!" - PhotoJoe
"I like SoCal a lot better than New Jersey" - RubeRad
TrojanHorse is offline   Reply With Quote
Reply


Thread Tools Search this Thread
Search this Thread:

Advanced Search

Posting Rules
You may not post new threads
You may not post replies
You may not post attachments
You may not edit your posts

BB code is On
Smilies are On
[IMG] code is On
HTML code is Off



All times are GMT -6. The time now is 07:22 PM.