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  1. #1
    Senior Member LordMarv's Avatar
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    Company apologizes for fat-shaming

    Check out the post in General Cycling Discussion. Sickening. What a bunch of superficial losers.

  2. #2
    SuperGimp TrojanHorse's Avatar
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    Dupe, it's also on this forum: Ernie Gagnon vs Boombotix

    And besides making a product that 99% of people not riding fixies HATES... they're losers.

  3. #3
    Senior Member Cycle Babble's Avatar
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    Does anyone besides me wonder who was responsible for writing the bad commercial spot in the first place? I understand that a company should have had more sense than to approve this for the market, but I was curious as to what ad firm or person wrote the piece.

    Thanks,
    John
    The Declaration of Independence grants me the right to the pursuit of happiness.......I choose that pursuit on my bike.

  4. #4
    SuperGimp TrojanHorse's Avatar
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    Odds are strong that it was one of the hip young hipsters that works at that hip, fixie riding establishment. More money than sense.

  5. #5
    Senior Member ill.clyde's Avatar
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    Quote Originally Posted by Cycle Babble View Post
    Does anyone besides me wonder who was responsible for writing the bad commercial spot in the first place? I understand that a company should have had more sense than to approve this for the market, but I was curious as to what ad firm or person wrote the piece.

    Thanks,
    John
    They said it was done in house, and blamed it on the fact that they have a "small marketing team."

    They've apologized, but to me, both the original and follow up apology rang hollow. It's clear what they were trying to do. Something like that doesn't just "slip by" a small marketing team (I work in marketing, on a small team). They're just a "bunch of bros" trying to make a buck, likely with no corporate or marketing experience, who saw the picture and though, OMG FUNNY FAT GUY ON A BIKE! and then ran with it.

    I never heard of them before ... ideally we'll never hear from them again.

  6. #6
    Photon-Ninja tjax's Avatar
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    Quote Originally Posted by ill.clyde View Post
    They said it was done in house, and blamed it on the fact that they have a "small marketing team."

    They've apologized, but to me, both the original and follow up apology rang hollow. It's clear what they were trying to do. Something like that doesn't just "slip by" a small marketing team (I work in marketing, on a small team). They're just a "bunch of bros" trying to make a buck, likely with no corporate or marketing experience, who saw the picture and though, OMG FUNNY FAT GUY ON A BIKE! and then ran with it.

    I never heard of them before ... ideally we'll never hear from them again.
    I wouldn't mind seeing them go...
    2013 Trek 1.2 Alpha Series

  7. #7
    Senior Member Cyclosaurus's Avatar
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    Quote Originally Posted by ill.clyde View Post
    They said it was done in house, and blamed it on the fact that they have a "small marketing team."

    They've apologized, but to me, both the original and follow up apology rang hollow. It's clear what they were trying to do. Something like that doesn't just "slip by" a small marketing team (I work in marketing, on a small team). They're just a "bunch of bros" trying to make a buck, likely with no corporate or marketing experience, who saw the picture and though, OMG FUNNY FAT GUY ON A BIKE! and then ran with it.

    I never heard of them before ... ideally we'll never hear from them again.
    My reaction to the latest apology was that the company seemed to get the gravity of what they did and were sincere about making it right. It does seem like a lot of people still feel like it wasn't sincere and their offense was sufficiently bad that they shouldn't be forgiven. While I thought the ad offensive, I also wasn't hurt by it the way someone who does struggle with weight would. Perhaps that is the difference. I'd accept it if people who felt targeted by the ad said that it really was that hurtful that the company is beyond forgiveness.

  8. #8
    Senior Member ill.clyde's Avatar
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    Quote Originally Posted by Cyclosaurus View Post
    My reaction to the latest apology was that the company seemed to get the gravity of what they did and were sincere about making it right. It does seem like a lot of people still feel like it wasn't sincere and their offense was sufficiently bad that they shouldn't be forgiven. While I thought the ad offensive, I also wasn't hurt by it the way someone who does struggle with weight would. Perhaps that is the difference. I'd accept it if people who felt targeted by the ad said that it really was that hurtful that the company is beyond forgiveness.
    That's kind of what I said in my post in the other thread about this ... as a big guy, meh ... it doesn't bother me much, but I feel it could be seriously detrimental to someone who is really struggling and turns to cycling as a means to get healthy. And as cyclists I think it should bother all of us in that regard.

    That said, if they had truly considered the gravity of it, maybe they could have made their first apology a little more sincere.

  9. #9
    Just Keep Pedaling Beachgrad05's Avatar
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    There was a similar stink with Self magazine over a photo of a woman running in a Tutu. Bad enough they referred to her as lame in a magazine designed to empower and support other women...and if a woman is out running and getting fit...getting stronger...that should not be ridiculed. Compounding the issue...the woman in question 1. Is a cancer patient and was running while on chemo in the photo they ridiculed and 2. the tutu's were part of a business that raises money to help girls. Her company Glam Runners makes them and donates the money to Girls on the Run, a charity that sponsors exercise and confidence-building programs for young girls.

    Whether or not she had cancer is not the issue...it was offensive regardless of that. That was just icing on the cake.

    Their FB page was BLOWN UP by people angry about it.

    Source: Magazine Makes Fun of Cancer Survivor's Tutu | NBC 7 San Diego
    Follow us: @nbcchicago on Twitter | nbcchicago on Facebook

    Article on the initial blowup: Magazine Makes Fun of Cancer Survivor's Tutu | NBC Chicago
    Move along....nothing to see here....anymore.

  10. #10
    SuperGimp TrojanHorse's Avatar
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    Quote Originally Posted by Beachgrad05 View Post
    There was a similar stink with Self magazine over a photo of a woman running in a Tutu.
    I saw that - talk about an epic disaster! And from a fairly mainstream publication THAT SHOULD KNOW BETTER! How on earth did they think that story would end? They claim they didn't know she was a cancer patient but why is that even important?

    Why is it acceptable to use your public forum to mock people these days?

  11. #11
    Senior Member ill.clyde's Avatar
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    Quote Originally Posted by TrojanHorse View Post

    Why is it acceptable to use your public forum to mock people these days?
    And why do companies think the "oops" apology makes it all better? As a society we should make a stand and say, "no more." But not enough people GAF to make that happen.

  12. #12
    Just Keep Pedaling Beachgrad05's Avatar
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    Quote Originally Posted by TrojanHorse View Post
    I saw that - talk about an epic disaster! And from a fairly mainstream publication THAT SHOULD KNOW BETTER! How on earth did they think that story would end? They claim they didn't know she was a cancer patient but why is that even important?

    Why is it acceptable to use your public forum to mock people these days?
    I read today that some heads rolled tho the magazine owner/publisher is claiming other reasons:

    Lucy Danziger Out in 'Self' Magazine Shakeup | Hollywood Reporter

    And exactly....most folks were angry at their apology which seemed more aimed at "oops we didn't know she had cancer" as if making fun of her would be ok if she was not dealing with cancer. Could not be more wrong.
    Move along....nothing to see here....anymore.

  13. #13
    SuperGimp TrojanHorse's Avatar
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    At least there seems to have been a consequence. I don't think their claim that they were intending to mock people who thought tutus were "performance enhancing" holds any water at all either. Marathons are (sort of) a fun, social event for some people.

  14. #14
    Senior Member Cyclosaurus's Avatar
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    Quote Originally Posted by TrojanHorse View Post
    Why is it acceptable to use your public forum to mock people these days?
    These days? We're just much more aware of it these days. There's nothing today that rivals levels of racism, misogyny, fat-shaming, etc. that the "mad men" of former years got away with. But because society was so much more racist, sexist, etc, it was much more tolerated.















  15. #15
    SuperGimp TrojanHorse's Avatar
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    Quote Originally Posted by Cyclosaurus View Post
    These days? We're just much more aware of it these days. There's nothing today that rivals levels of racism, misogyny, fat-shaming, etc. that the "mad men" of former years got away with. But because society was so much more racist, sexist, etc, it was much more tolerated.
    Interesting point!

    Of course, the other factor is the immediacy of communication - somebody gripes today and everybody else sees it and can pile on.

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