A friend and I (both of us are bike commuters) were talking today, and came up with the idea to create a simple, to-the-point flyer or brochure promoting bike commuting, and then distribute it at local gas stations, bike shops, and around the local college campuses.
While I'm definitely of the pinko/lefty stripe, my thought would be to make something that makes an appeal to people's practical side ("Save money! Get in shape! It's easy!") rather than something that plays upon guilt and political motivations ("Stop driving that SUV, you greedy such-and-such! Cars are evil! Bomb a Hummer").
So, aside from possibly getting hassled for solicting at a gas station, do any of you think this is a good idea? If so, what "talking points" should I include? I'm thinking it would cover pretty general bike commuting Pros, basic bicycle safety and equipment tips, and then list a bunch of links to informational web sites.
Any thoughts are appreciated. I don't know if it will do a whole hell of a lot of good, and I'm typically the kind of person that doesn't evangelize and lets people discover things on their, but with all of the horrible events these days I'm motivated to do SOMETHING good.