been seeing a funny consumer pattern down at the bike shop lately... people are coming in and asking for the Planet Bike SUPERFLASH tailight, without even knowing what it is. let me elaborate:
the Planet Bike "Superflash" 1/2 watt rear taillight has been on the market for a few months now. We've been pimping them pretty rightously down at our bike shop, and their reputation and efficacy has them proliferating rapidly among savvy Northwest riders.
its seems like one rider has one, and their friends come in and ask for one. i've seen roadies buying them for friends. theres a few out there on bicycles around Seattle.
So now, a lot of casual and commuter bicyclists are coming into the bike shop where I work, and there are riders coming in asking for the tailight they're seen out there that's "a lot brighter" than their current bike light,
and 'the light that goes "blink blink BLINK" '
without even knowing the name of it or what it is specifically they are asking for, but it's unmistakable they are asking for the Planet Bike SUPERFLASH.