The plan is to use this site to both document problem areas in the city, and as a resource to forward on to local governments and media w/ the real goal of exposing the problem. It is easy for the city to say that their is not a big problem, but when they see a map w/ hundreds of incidents every day, hard for them to pretend their is not a problem. Especially in NYC where the city is making a big deal (recently) about adding on to the bike lane network as part of looking out for cyclists.
The "doing something" to the violator is not really realistic (other than the public shame ... of which I doubt most drivers will be looking there to ever see).
I am currently also working w/ local advocacy groups in NYC on other related problems, but w/ the ultimate goal of making things better/safer/more convenient for cyclists and pedestrians.