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Old 04-11-08, 12:49 PM   #1
Falkon
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State Farm pulled the ad....

http://www.treehugger.com/files/2008...-ad-pulled.php

Talk about owned.
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Old 04-11-08, 12:51 PM   #2
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Is there a link to a working video? I heard about it, but didn't see it.
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Old 04-11-08, 12:55 PM   #3
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i'm amazed that this worked. All hail the power of the internets.
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Old 04-11-08, 01:00 PM   #4
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Glad I dropped some letters to them.
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Old 04-11-08, 01:04 PM   #5
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I'm actually impressed with the attitude of State Farm's statement.

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In fact, we take very seriously each letter, email and blog comment we receive.
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We remain open to discussion about how State Farm might partner with the bicycling community in the future.
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Old 04-11-08, 01:06 PM   #6
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Originally Posted by state farm guy
For example, in numerous states, employees can earn up to $1.50 a day by ridesharing, walking, or riding a bike to work.
not much ($350-$400 a year) but a fun idea.
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Old 04-11-08, 01:14 PM   #7
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I'm actually impressed with the attitude of State Farm's statement.
Yeah, me too. It takes a lot of guts to admit you were wrong and pull an ad.
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Old 04-11-08, 01:35 PM   #8
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not much ($350-$400 a year) but a fun idea.
I used to have to pay $60 per month just to park when I worked down town. I know that is cheap compared to most other cities, but that is $720 per year. Add to that nearly 40 miles in a car 5 days/week and that added up to a lot of miles. That was when gas was still cheap. I now work 5 miles from home, ride my bike very day. As a nice bonues I just saved a bunch of money on my car insurance... No I didn't switch to Geico, I do use State Farm, but by reducing my yearly mileage and not driving to work I saved about $100, that was more than 10% savings! If my company had paid me $1.50 per day to ride to work, it would have paid for all my major upgrades to my bike to make it capable of Winter commuting.

Happy riding,
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Old 04-11-08, 01:40 PM   #9
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Old 04-11-08, 02:24 PM   #10
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I used to have to pay $60 per month just to park when I worked down town. I know that is cheap compared to most other cities, but that is $720 per year. Add to that nearly 40 miles in a car 5 days/week and that added up to a lot of miles. That was when gas was still cheap. I now work 5 miles from home, ride my bike very day. As a nice bonues I just saved a bunch of money on my car insurance... No I didn't switch to Geico, I do use State Farm, but by reducing my yearly mileage and not driving to work I saved about $100, that was more than 10% savings! If my company had paid me $1.50 per day to ride to work, it would have paid for all my major upgrades to my bike to make it capable of Winter commuting.

Happy riding,
André
what major upgrades do you need to do to ride in the winter?
I just throw on a set of nobbies on and lights.
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Old 04-11-08, 02:35 PM   #11
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interesting development. thanks for posting.
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Old 04-11-08, 02:45 PM   #12
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Wonderful - great Friday news.

FYI - their statement of "taking it seriously" makes me laugh. While in this case they actually did take it seriously and value these opinions - other companies use "take it seriously" as a stock phrase that's repeated ad nauseum: http://consumerist.com/tag/taking-it-seriously/
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Old 04-11-08, 04:30 PM   #13
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Just wait, State Farm will some how get the man to enforce a law that you can't cycle the road without insurance. Then they can sell you insurance for $500/year; also pay $90 a month to lock up to a light post. AKA lock up fee. LOL

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Old 04-11-08, 04:55 PM   #14
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I actually didn't think this ad was as awful as it was made out to be - once I saw it - but it was pretty cheesy.
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Old 04-11-08, 05:13 PM   #15
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I like the Volvo ad with the Orbea Orca, but I have no idea what the car was in the ad.
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Old 04-11-08, 05:26 PM   #16
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I wonder how long they normally leave an ad in the rotation anyway?
Not that I'm... you know... cynical or anything.
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Old 04-11-08, 06:06 PM   #17
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It was still running on TV at lunch time today.
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Old 04-11-08, 06:25 PM   #18
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I like the Volvo ad with the Orbea Orca, but I have no idea what the car was in the ad.
I saw that one, a car as a support vehicle for a girl on a bike right.
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Old 04-11-08, 06:45 PM   #19
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vaginas win again! vaginas own!
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Old 04-11-08, 06:52 PM   #20
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I saw that one, a car as a support vehicle for a girl on a bike right.
That's it. A support vehicle for race training. But...there was a girl in that ad?
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Old 04-12-08, 09:05 PM   #21
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I'm actually impressed with the attitude of State Farm's statement.
State farm does not care about bicyclists. They don't sell bicyclist insurance. They may care about homeowners or car owners who "also bike". What do they care if they offend people who don't buy their product. If they lose money in a state, they pull out, if a guy gets a few too many bikes stolen and claims them on his homeowners insurance, State Farm will drop him (that last one was me).
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Old 04-12-08, 09:22 PM   #22
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... if a guy gets a few too many bikes stolen and claims them on his homeowners insurance, State Farm will drop him (that last one was me).
And how many was a "few too many"?

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Old 04-13-08, 02:52 PM   #23
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State farm does not care about bicyclists...
...or people, in general. They simply do not want to be perceived as not caring. Bad for business.

In their business model, people are numbers. And just as their ad is/was, their "concerned" statement is just PR. It might better be called perception management.
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Old 04-13-08, 03:05 PM   #24
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Farmers HelpPoint

Looks like Farmers Insurance is doing the same thing -.-
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Old 04-13-08, 03:41 PM   #25
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I agree with KrisPistofferson on this one.
Now all I need is a crying baby smilie.
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