FWIW, I've had good results from several items of Champion brand base gear sold at Target for very reasonable prices. I've been using their wicking T-shirts for a while, and they usually sell for $10 or less, much less than cycling-specific brands. They have long-sleeve versions with mock-turtle collars for about $15 that are very good for cooler weather. Recently they added some wool-synthetic blend gear that are about 25% wool. I got the long-sleeve top for about $18 and it kept me toasty (under my cycling jacket with no jersey) riding for 2+ hours in 30-degree temps. Target also is selling various fleece caps at $10-20 with reflective markings; the more expensive ones have a hole in the back for pony tails. I got the $10 cap and it fits better than cycling-specific ones from Trek and Head Sweats that I already had.