I'm a cyclist who's started a side business and would like your feedback. I've developed full custom cycling jerseys that humanize cyclists to drivers behind them through personalized "I AM" messaging. I've posted a pic below. The idea being: drivers need to see you as a human being, not an object. Initial customers and test riders are finding that the jersey does help improve safety (though it's by no means a silver bullet that will stop all jerks from being dangerous). As a startup, any feedback will be great!