This add caught my attention. Levis is marketing to commuters with reflective cuffed pants and jeans. Not sure I'm hipster enough to pull this off. But all these product design question dudes on the boards lately should be paying attention....
Water resistant and dirt repellent NanoSphere® technology with Sanitized® odor protection
3M™ Scotchlite™ reflective tape on interior cuffs, U-lock storage, utility pockets
Stretch fabric; double-layered seat and back pockets
Line dry when possible
Denim, 99% Cotton, 1% Elastane, 12 oz. - Imported