I've posted about this before but now I've got some pictures. The idea is to count the number of bikes passing by various locations in the city and then project the results on a nearby structure, - usually in the evening.
The counting is automated and there's an animation that shows on the projection when a cyclist passes. A bike appears and dollar signs fall from the sky as the counter ticks up.
I don't have any video of the animation but do have a couple of pics of the projection:
Tonight the counter will be set up at Target Field (Minnesota Twins baseball stadium) and the counts will be displayed on the scoreboard Pre and Post game. "TC", the team mascot will also be riding a bike over the counter.
One problem discovered: Some of the bicycling paths where the counter has been set up run parallel to a street. Often you'll see cyclists on the streets as opposed to the path and they don't get counted.