I deal with the masses. As a passionate retailer of e-bikes I concentrate on trade shows and consumer shows to promote the product for my dealers. An example is the CNE in Toronto. 18 days, 12 hours a day with of course the same questions, over and over again. 1.2 million people passing by my display. Some stopping, some passing by like you are invisible. Just like the Movie "GroundHogs Day" which happens also to be my birthday. IMHO, the scooter style have an absolute place in our society, and the questions asked over and over again, are the obvious questions to someone just learning about them. When I am out riding my bike and pull into a Timmies or Sobeys, there is always someone who wants to know more. Being passionate about them like I am, I never get tired of the same questions over and over again, because they are the obvious ones. What I do get tired of, is the negativity more often than not from cylclists. At a trade show with 40 people in front of you asking questions, you can always tell who is the anti scooter style e-bike cyclist of the group. They are the ones that have a "curled" lip while you are talking about the benefits of the product. It's always fun to say "you're a cyclist aren't you?" What I tell my sales agents on the floor is to take control of the situation immediately and tell them the answers before they ask them. That gives one a sense of control out of a situation that tends to be repetitive. In other words, we give an informative 2 minute "pitch" talking about battery life, charge time, average range based on environment and slowly move into benefits and where they would come in handy. It is not just transportation, they are down right fun too.
Last edited by dewdad; 04-19-09 at 12:07 PM.