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Old 04-24-08, 06:03 PM   #1
Bob T
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New LED from Light & Motion

For Immediate Release

Light and Motion Announces the Seca Line of LED Light Systems

Three Models Built Specifically To Outperform HID

April 24, 2008, Monterey, CA— Born from a need for high-performance lighting on the trails behind Laguna Seca, Light & Motion is proud to announce the arrival of Seca. Seca is the first LED bicycle lighting system to make good on the promise of besting the top HID’s on the market. Seca provides the first beam pattern that is custom tailored for the needs of cyclists. One look at Seca and you’ll be convinced; this is the beginning of an entirely new generation of bicycle lighting.

“This light is insanely bright,” said Eric Squires, Sales Manger for Light & Motion. “I have been riding the Seca prototypes for months and it’s the first LED system to convince me that LED can beat HID for output and usable light on the trail.”

Between May 15th and August 15th, Light & Motion will release technical details about the Seca line through their website at http://www.theledrevolution.com. In addition, they’ll be sharing a behind the scenes look at Seca’s engineering and development process. Those who register will have access to the latest technical information on Seca sent to their email inbox every few weeks. Light & Motion will also announce special offers tailored exclusively to those registered.

About Seca:

The Seca (starting at $349) sets a new standard for high-performance bike lights. With output to 700 lumens, Seca delivers higher quantity and quality of light than the top performing HID systems. Seca is designed to address bike specific lighting needs both on the road and on the trail. This means not only more light, but more light where you want it. Seca’s beam pattern offers an abundance of light in front of your wheel, powerful light down the trail (piercing the darkness up to 200 ft in front of you) and plenty of ‘spill’ light for enhanced peripheral vision. To top it all off, Seca is less expensive than most HID systems.

Seca will be available for sale on August 15th, 2008. Sign up to receive periodic updates by visiting the Seca launch site at http://www.theledrevolution.com or call (831) 645-1532.

About Light & Motion:

In 1989, Light & Motion founders experimented with underwater lighting systems in Monterey, California. These dive enthusiasts built a vertically integrated manufacturing company where designers would create world-class sport-specific products. We took our expertise in rugged environments and launched into bike lights in 1995. As our product line expands, our mission is the same: To enhance the lives of our customers through our products and business practices.

Light & Motion exemplifies ideals of quality and trust. The company supports measures to reduce waste and emissions by recycling and utilizing alternative transportation. We encourage consumers to return spent batteries for safe recycling. The company is recognized by the US Congress, California State Assembly and AMBAG for outstanding and invaluable service to the community, and has received the WRAP and Green business awards for their conservation efforts.

Light & Motion Lighting Systems are available nationwide through its network of independent retailers. More information about the company can be found on their web site at www.lightandmotion.com.

Media Contact:
Daniel Emerson
demerson@lightandmotion.com

###
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Old 04-24-08, 08:07 PM   #2
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They are late to the party, but it will be interesting to see this light.
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Old 04-24-08, 08:13 PM   #3
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From the pictures, it looks like 3 seoul emitters and if so, they might be using emitter lumens instead of output lumens. Given reflector/lens/glass losses, instead of 700, you might only see 500 or so on the road.

I'm hoping not though since L&M has always been pretty honest with their output.
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Old 04-25-08, 12:09 AM   #4
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They really need to catch up if they want to be in the LED game. Perhaps their market is narrowly defined to MTB racers or something, but starting at $350 (meaning that the lights will really cost more) they would have to be something really special to gain any market share.

There are so many decent low cost, high power LEDs now coming out of China that I don't think it'll be long before one of these Chinese companies makes a very nice, low cost bike specific light.
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Old 04-25-08, 05:19 AM   #5
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Quote:
Originally Posted by slvoid View Post
From the pictures, it looks like 3 seoul emitters and if so, they might be using emitter lumens instead of output lumens. Given reflector/lens/glass losses, instead of 700, you might only see 500 or so on the road.
And if they are using SSC they will be quoting the max bin lumens(and the bins are HUGE), so you might be only getting 3/4 of the quoted value. Thats still +500 odd which isn't bad.
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Old 04-25-08, 07:58 AM   #6
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lol, that's a whole lotta hype! It's no wonder i'm not in marketing.
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Old 04-28-08, 08:27 PM   #7
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[QUOTE=Ziemas;6581893]They really need to catch up if they want to be in the LED game. Perhaps their market is narrowly defined to MTB racers or something, but starting at $350 (meaning that the lights will really cost more) they would have to be something really special to gain any market share.

There are so many decent low cost, high power LEDs now coming out of China that I don't think it'll be long before one of these Chinese companies makes a very nice, low cost bike specific light.[/QUOTE]



I'm looking for some decent, low cost lights. I'm looking at buying my first bike and will be riding mostly in the early morning. What would you recommend?

Thanks!
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Old 04-28-08, 09:21 PM   #8
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^^^

Check out the Fenix LD2 flashlight and a Two Fish mount. There are plenty of threads about them for more info, here's one to get you started. Dinnotte 200L or Fenix L2D Premium for City commute, still confused
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