Saw an advert for this when watching Milan -San Remo on Universal TV. It's not a product, just a message to maximize your visibility on the roads. I adhere to the same principal and use my light on flash mode to help "be seen" during daylight.
Ridebright.org is a project of professional triathlete Jordan Rapp and High Gear Films, a premiere label in filmmaking for endurance sports. Following a near death collision with a car while training on his bike in March 2010, Jordan got back on his bike, but decided he needed to make some changes to make himself safer, primarily by making himself more visible to drivers.