And it really wasn't as big a deal as I had expected. I had to scale back my expectations, I was looking to go with Sram Red and went with
Sram Force instead. The price difference was big between the two choices.
Of course now I am going to have a butt load of pretty nice 10 speed stuff to sell, wheels, brifters, cassettes, chains, brakes, FDs and RDs.
All in with new wheels and a complete new group was about $1100, Red would have been almost double that, Rival group 35% less (a good guess)
Keeping my same Tarmac frame, just all new stuff.
Much as I cringe at the $$ I do love installing all new stuff, right down to the tires. Looking forward to install, should be a half day or so.