Still being a newbie I'm most familiar with the names sold at our LBSs.... Giant, Trek, Cannondale, Specialized, Kona, Bianchi, Cervello ....
Many of you have some really nice bikes with brands I haven't seen in any of the shops in our area (we've been to at least 6 LBSs close to home) or in any type of ad. For example, momof4greatkid's future Serotta Fierte.
So I'm wondering, if you picked one of the other brands, what led you to that bike? Does it have a reputation for superior performance or engineering? What does it have that you didn't see in another bike? Did it ride like nothing you've ridden before?
("Because it is white" is not a good answer.)