The Whitewater assembly plant was a most excellent tour. Below is our guide, Brian (rides for Van Dessel), showing the kids the '08 Madone about to be released the next day at a dealer show. He said they'd sell 20,000 of these. We watched the line assemble bikes and wheels (Bontrager is a Trek name now, as is Lemond, Klein, Gary Fisher and some others). Very cool.