Which, if I spelt it right, means ascribing human feelings and emotions to non human things. Clearly, most dog owners do this all the time, cat owners a little less, owners of unreliable cars might mutter about cruelty and ingratitude
For myself, I'm just back from a ride on my older but still good steel framed bike - a Specialized steel framed road bike advertized in 1990 as a 'fast day tourer', with many happy miles in many places, touring in a lot of countries. Had it as my only bike for about 20 years.
And - I will only confess it here, because I'm sure I'm not the only one - I'm sure it was saying 'Thanks for taking me out, I entirely understand the attractions of the new floozy, but haven't I been good to you?'
And y'know, it was a great ride, and I like it as much as ever