I suspect this frame performs similar to stiff frames such as a Look 595. It is pretty easy to build a sub 14 pound bike with a 950 gm frame, SRAM Red Gruppo, zero gravity brakes, carbon and titanium everywhere else and with very light tubular wheels.
I have seen a couple of these on the road. I think the target market is for the enthusiast who wants max schwagg and bragging rights for low weight and a brand and price that makes riding it unique. I like everything except having a very stiff frame.
I think one of the areas of interest in frame design is to offer some type of shock absorbing qualities while maintaining power transferring capability. For example, Thor Hushovd rides a Look 595 designed for his power but he uses a red insert in the seat for more comfort. In Paris Roubaix this year, he road a 585 which is less stiff for pure comfort.
I chose the Cervelo R3 for comfort.