Got the new 2009 Bicycling Buyer's Guide today in the mail. Cover story: "Why You Need a New Bike This Year." Inside, letter from the publisher saying even though there is a recession we should all buy new bikes this year. Same message repeated several times in the guide.
I found the layout, typography, etc. more confusing than ever. The photos of the bikes are so small they hardly qualify as bike porn - more like bike porn flash cards.
Anyway, started looking for which bike companies didn't really support the buyer's guide this year.
Specialized - no bike ads - just one page of shoes.
The Great American Trek Bicycle Making Company - not a single ad that I can see.
Did Bicycling Magazine and Trek have a fight? Is Bicycling now completely irrelevant to Trek? Or is Trek cutting its promotional budget that much?