This just in from UK's The Guardian,
The Mintel report, Bicycles in the UK 2010, finds:
"our research suggests that nowadays a bicycle is more a lifestyle addition, a way of demonstrating how affluent you are," said Michael Oliver, who wrote the report for market researchers Mintel.
His research reveals that bike sales are being driven by 35- to 45-year-old family men. Where this age group might once have treated themselves to a sports car – in an attempt to hang on to their youth – they now invest in a luxury bike instead.
The report dubs the upsurge in cycle sales among this demographic as "the noughties version of the mid-life crisis".
Men of a certain age now pride themselves on their bicycle collection. In a documentary last year, Alan Sugar showed off the full-carbon Pinarello machines he has bought for his many residences at a cost of many thousands of pounds each."
Is this an explanation for the list of bicycles owned in the signature blocks of many of the people who post here?
Also, I love the term "noughties," as in "the Naughty Noughties" (years 2000-2009) - leave it t the British to come up with this term!
- Luis (nobody knows what bikes I own, but if I had a sports car it would be listed here!)