Found this while reading a Wikipedia entry on unintended consequences (link).
In 1990, the Australian state of Victoria made safety helmets mandatory for all bicycle riders. While there was a reduction in the number of head injuries, there was also an unintended reduction in the number of juvenile cyclists—fewer cyclists obviously leads to fewer injuries, all else being equal. Research by Vulcan et al. found that the reduction in juvenile cyclists was because the youths considered wearing a bicycle helmet unfashionable. A health benefit model developed at Macquarie University in Sydney suggests that, while helmet use reduces "the risk of head or brain injury by approximately two-thirds or more", the decrease in exercise caused by reduced cycling as a result of helmets laws is counterproductive in terms of net health.