Join Date: May 2011
Location: St. Charles, MO
Bikes: Trek Domane 4.5, Kona Jake, Centurion LeMans RS
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Congratulations - Sounds like you work for a company that takes employee/family wellness seriously. It would be nice if more companies would do the same because the benefits for them in the long run are tremendous. Just looking at the company's bottom line, better health means lower insurance claim, hence lower premiums. Then, there are benefits in productivity, less time off for health issues, etc.
Last year, I took on a very small version of this, being asked to up recruitment of cyclists within the company, and to co-captain a team riding in the Missouri MS ride. Company sponsorship was based around the MS effort, and we had positive recruitment. I'm getting ready to begin the effort for the new year, and hope to build on the modest success of last year.
Good luck with you venture. Sounds like a lot of fun.