The saddle shown is the ISM Sport Saddle. The company makes a wider one called the ISM Touring Saddle. I have a few of each on our various bikes and find them extremely comfortable, if adjusted properly. I personally find that the saddle needs to be tilted forward about 30-45 degrees (more of a tilt than the photograph above). Once adjusted, I am using the saddle for balance and partial bearing of weight on the ischial tuberosities (the bones in your buttock) rather than more sensitive areas near the pubis bone.
David Lam of BFold is the one who first showed me the saddle and how it's adjusted.
Steve, the Cornflower Blue is a $50 addition to the basic (black) color price. It is very pretty, and well worth the money if you ask me.
As doheir said, the saddle is the ISM Sport saddle. When I tried it, it felt a bit weird, but then again it wasn't adjusted for me. The way it was explained to me, you partially lean and sit on the saddle due to the angle of the seat. I can see how it can relieve pressure from your nether regions, if one takes the time to dial up the settings for maximum comfort.
I'll stick to my Brooks saddle though, which my friend who owns the ISM isn't fond of. It just goes to show that saddle selection is a very personal and intimate process.