no pics, but this press release sounds damn fine.Originally Posted by strida mail
New York, 2008: Areaware will launch three new STRiDA models and introduce a line of accessories at the upcoming Interbike Expo in Las Vegas. Visit us at booth #245 in the Sands Convention Center from September 24-26 to see the new MAS Special, XT, and Sport Duo. All three models will be available for Spring 2009. In addition to Brushed Aluminum, Black, White, Yellow, Pink, Red, Blue, Special Edition Cream, and Orange (a MoMA Exclusive), the 5.0 is now available in Neon Green. To download our 2009 catalog click here.
MAS (Mark A. Sanders) Special Signature Edition STRiDA
The MAS Special, XT, and Sport Duo STRiDAs are made from lightweight, rustproof aluminum, weigh just 10 kilos and fold in 5 seconds. STRiDA utilizes a clean and quiet Kevlar belt instead of the traditional greasy and noisy metal chain. With an upright riding position and solid center of gravity, the STRiDA offers an ergonomic ride for all users. The key to the comfort and quick fold time is the unique triangular construction which sets the STRiDA apart from all other bikes on the market.
The new MAS Special is the fastest, most advanced STRiDA to date. Inventor Mark Sanders has stripped the bike down to its simplest and most elegant form while adding high performance technology. At the heart of MAS’s speed and agility is the Schlumpf 2 speed drive – a sophisticated Swiss engineered drive system that allows the rider to shift seamlessly between high and low gears with a simple tap of the heel. A custom black anodized finish on frame and parts, an ergonomic racing saddle, and alloy cranks, chain ring, and pedals top out the MAS’s list of high performance features. Retail $1400.
5.0 in 9 Classic Colors and now NEON GREEN
The original 5.0 model is available in 9 vibrant colors. Check out Neon Green, designer Mark Sanders' favorite color. Contact MoMA at (212-708-9888) for information on their exclusive Orange Strida. The 5.0 is available for immediate shipping. Retail $800 (Cream $900).
Sport Duo 2 Speed STRiDA
Like the MAS Special, the Sport Duo features the award winning Schlumpf 2 speed drive and is available in brushed aluminum. Retail $1200.
STRiDA XT for Taller Riders
The STRiDA XT was designed to accommodate taller riders with a larger frame and 18" wheels. Available in brushed aluminum. Retail $1000.
New STRiDA Accessories
Areaware introduces a full line of STRiDA accessories which now includes a customized iPod ready backpack, rack and under seat bags, high performance wheels, bottle holder and numerous other functional add-ons. Also offered - a line of high end leather accessories such as a saddle, saddle bag and handle grips for a more traditional aesthetic.
STRiDA folding bikes were invented in the U.K. by Mark Sanders in response to a pressing urban problem—the daily commute. The London Times recently named STRiDA,“the number one tool for a new generation of urban nomads". “I have always loved bicycles for their role in human life—at their best, they exist at the perfect intersection of utility and design,” says Sanders. “Transportation means freedom, and a folding bike is even more freeing than a regular bike since you can literally take it anywhere.”
To date, over 50,000 STRiDAs have been sold around the world. The design has evolved from the initial patented 1988 model, into a lighter, stiffer form which boasts superior performance. The STRiDA has won many awards including ID Magazine's prestigious Design Review award, Cyclex awards, and Millennium Product awards. It is displayed in several design museums worldwide including London’s Design Museum and Nijmegen Fietsmuseum, Holland and is currently in the Museum of Modern Art retail collection.
STRiDA is distributed throughout North and South America by Areaware. For more information, please visit www.strida.us, email firstname.lastname@example.org or call 212.226.5155.