My excuse is I'll be out of the country (phew!).
I watched the start here: http://www.youtube.com/watch?v=aNSLPipnSjs&NR=1
Got to love the last guy to start: a real purist, walks to his bike in a full suit and attaches his a bag to the front before heading off.
The prize is a bit odd: does the person with the fastest folding bike in the world really want another one?