Well produced - looks like Brompton is spending some promotional bucks these days. Me thinks Bike Friday needs to step-up its game a bit in marketing the tikit.
I think it is a terrible advertisement. It is attempting to denigrate other forms of commuting -even people who might possibly buy a Brompton. For some reason, the person taking mass transit with the Brompton had an easier time than the person taking mass transit without a Brompton, why? Why is the other bicyclist shown as sweating and sloppy, they are both going to sweat a bit. I don't like the negative parts of this advertisement, it would have been much better to stay positive, to show the fun of bicycling.
It reminds me of an advert on the Mpls. bus against bicycling to work. They didn't seem to realize that in the winter, those same bicyclists are their customers.
Agreed. This "commercial" blows. The only person not looking/behaving like a ****** was the guy eating on the bus. While everyone else was having panic attacks or pedalling like a fool, he was the willow that bends but doesn't break. Completely unflappable.
To be "viral" a video has to be clever, brief and make an impact. This just stunk up the joint.
No offense to folder fanatic.
Last edited by November; 03-26-11 at 05:10 PM. Reason: ****** IS PRONOUNCED DOOSH.
Public transport in London is pretty horrific. But then so are the roads.
The lady on the bike was doing just that - commuting totally by bike. The gentleman on the Brompton was a multi-modal commuter, made easy by the Brompton's small size.
To me it was funny - I spent 25 yrs commuting in L.A. traffic. The right half of my Ford Fiesta's dashboard was flat enabling me to eat breakfast as I sat in traffic. Hey, don't laugh, I saw folks brushing their teeth, shaving, even reading books and putting on make-up. We know about folders - the video appears to be aimed at those that don't - assuming it wasn't just made as a joke.
It's good to see folding bikes in action. However, the video makes it seem that the Brommie rider will not sweat vs. the full size bike rider. Brompton could have put more emphasis on the multimodal benefits of their bike.
This has to be a fan made joke. The video is horrible to be serious.
seems a cute promotional vid... note the hero of the thing
is using their premium Ti light upgrade.
1) You don't label your own video as viral, that's something that happens after you release it. It saves you the embarrassment at calling it "viral" with 577 views in 6 months. This is viral: http://www.youtube.com/watch?v=owGykVbfgUE
2) South west trains???? WTF? I've just started cycling my folder the whole 26 km as many days as I can, because the sweet hell that is south west trains. I notice that he gets off a Vauxhall (smart choice. the main station, Waterloo, is a mile from Vauxhall but 7 minutes journey time, because the train has to wait 6 1/2 minutes for a platform). But at Vauxhall, he better be standing near the door and on the right side of the carriage because people getting off at Vauxhall with luggage have to beg their fellow commuters to let them off before the door shuts. I'm not sure about Wimbledon, but from Richmond the SWT are so crowded you can't always board (even without a folder) and the last time I caught one I was standing with my legs slightly apart, and a man behind me had a leg - innocently -between mine. Which was horrible, but there was nothing to be done as it was too crowded for him to change his stance.
3) Why doesn't the woman using public transport take the train into central london rather than the underground. Especially as there is a magical train leaving Wimbledon at 8.20 with no crowding.
4) I was describing the ad to my partner. "It ends with the guy on the Brompton getting the girl" "That's totally unrealistic"
ps London underground is much worse than South west trains. First day at new job in Canary Wharf, the 11 minute journey from Waterloo to CW took over an hour "passengers are being held here due to overcrowding on the platform"
Last edited by jefmcg; 03-27-11 at 08:06 AM.
2008 Mezzo D9
2012 Giant Avail 2
Tough crowd.. lol..
Yep, spot on, jefmcg. It's an extraordinary state of affairs, but then England and it's capital are extraordinary places.
And that segment about meeting up with a pretty girl on a Brompton? Pure fantasy directed at the young men (and even some older ones). Nothing like that can happen in real life.
Shhhh...I just spotted my next victim.
Oh, wait...I HAVE NO BIKE.
Well, I thought it was pretty funny. But what do I know?
Ooops about that assumption, 14R. I really made a mistake on that one. What do I know of young men as I never was one (I am only a somewhat older female). But even I had some experience enthralling and mezmorizing others with my own Brompton's (and even with the ancient Raleigh Twenty's) uniqueness. I have to give those bikes their due credit as I am very boring otherwise.