Looks more Cannondale Hooligan than anything like the new Soma or Mercier. I'm guessing retail will be somewhere in the $350-400 range.
From the Origin 8 site:
The Bully is purpose built for the urban jungle. Just the right blend of size and agility make it perfect for tight spaces and city commuting. 20 inch wheels and a short wheel base let you spring in and out of traffic with ease. The compact design makes it very easy to move around or carry once you move indoors. The best part's the fun you'll have getting where you're going.
4130 Chromoly, TIG-Welded, (Disc & V-Brake Compatible)
Frame and fork are disc brake compatible
Alloy linear pull brakes
20 x 1.95'' tires with all purpose urban street tread design
Shimano 7-speed shifting