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Old 05-13-05, 09:58 AM   #1
palmertires
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Car commercials

I have noticed what seems like an increase in car commercials on TV. Is it just me, or are there more ads? I also was flipping through Bicycling magazine the other day on my lunch break, and was surprised at the number of car ads in there. I wish there were bike ads on TV, billboards, and everywhere.
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Old 05-13-05, 10:31 AM   #2
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Quote:
Originally Posted by palmertires
I have noticed what seems like an increase in car commercials on TV. Is it just me, or are there more ads? I also was flipping through Bicycling magazine the other day on my lunch break, and was surprised at the number of car ads in there. I wish there were bike ads on TV, billboards, and everywhere.
I don't watch television anymore since I'm too cheap to put cable and reception is impossible. I remember growing up how you used to be able to see local channels without having to pay a cable company. Not anymore.

Anyway. When I do see television at someone else's house it amazes me at how many commercials subsidizes television programming. I suspect the average viewer spends maybe 40 hours a year or MORE watching car commercials. After watching that many commericals, you can see why people are programmed into thinking this is the correct way of living.

I was liberated the minute I decided to stop spending money on a Madison Avenue lifestyle based on motor transport.
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Old 05-13-05, 10:57 AM   #3
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Actually, broadcast TV is still alive and well. I moved into my house 5 years ago and never got cable hooked up, instead I got a $40 air-E-L (can't for the life of me figure out how to spell it) antenna, anyway the kind that people put on their roofs, looks like a fishbone. I stuck it in my attic, pointed it roughly towards DC, and boom I had all the major channels, CBS, ABC, NBC, FOX, and some other misc too. But it still has all the car ads.
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Old 05-13-05, 11:03 AM   #4
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Yeah, I had a year in my life when I didn't own a television. Mind-wise I was much better off. Eventually, I wanted one so that I could rent movies, and of course, the lazy TV watching creeped up on me. I like my life better when I don't watch TV so much. A really good book on TV and news is The Age of Missing Information, by Bill McKibben.
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Old 05-13-05, 12:45 PM   #5
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If their product was that great, they wouldn't need to do all that advertising to get you to buy...
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Old 05-13-05, 12:58 PM   #6
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Originally Posted by randya
If their product was that great, they wouldn't need to do all that advertising to get you to buy...
*bows*
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Old 05-13-05, 07:45 PM   #7
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Yes there are alot of car commercials, but it seems to me that has always been the case.

I do like watching cable news and sports, but mostly record the programs on a DVD/hard drive style recorder and then just fast forward through the commercials. It cuts an hour program down to 40 - 45 minutes.
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Old 05-13-05, 07:49 PM   #8
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It's because to car industry is starting to die down and they need cnosumers.
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Old 05-13-05, 08:15 PM   #9
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40 hours of car commercials? I doubt I even watch 40 hours of TV total per year. I guess that's a reminder why.

For what I do watch, I find the commercials on broadcast TV far less annoying than those on cable or satellite (my housemates watch a lot of cable). Perhaps because the ads tend to be more relevant. Local stations have more things like the local auto repair shop, furniture store, and printing company. Compare that with cable where the attitude is over-hyped and half the promotions are for Comcast (whose customers will very quickly forget how Comcast has made their life better if you don't interupt their program every five minutes to remind them) while most of the rest are for shows that will be on the same station later that day. Intersperse that with a few car commercials, like you mentioned and a light dose of insurance companies and you find that there's barely room for all the drug commercials (* possible side effects of watching this commercial include...).

Randya's got it down. A good word from somebody real who already owns whatever your selling trumps any amount of paid advertising.
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Old 05-13-05, 08:17 PM   #10
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Quote:
Originally Posted by palmertires
I wish there were bike ads on TV, billboards, and everywhere.
Bike ads would fun (until they got overdone). The closest I can think of is the Subaru ads with the shots of Lance riding a Trek 9.8 carbon hardtail.
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Old 05-13-05, 08:26 PM   #11
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Quote:
Originally Posted by randya
If their product was that great, they wouldn't need to do all that advertising to get you to buy...
It's like the beer commercials used to be and still somewhat are. The crappier the beer... the better the commercial. Anyone remember the old Keystone commercials?
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Old 05-13-05, 08:28 PM   #12
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Quote:
Originally Posted by iamlucky13
Bike ads would fun (until they got overdone). The closest I can think of is the Subaru ads with the shots of Lance riding a Trek 9.8 carbon hardtail.
OLN ran a few bike commercials. I've seen Specialized and Mongoose commercials in the past. I loved the Mongoose commercials.
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Old 05-13-05, 09:21 PM   #13
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Quote:
Originally Posted by randya
If their product was that great, they wouldn't need to do all that advertising to get you to buy...
Nominate for naive post of the day.
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Old 05-16-05, 12:45 PM   #14
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My favourite thing about car ads is that they are always speeding along empty roads, or romping over some pristine wilderness trail (with the caveat, "Professional driver on closed course. Do not attempt")

After some poor sucker buys one of these heinous monstrosities, the crushing reality is that he spends 80% of his time stuck in traffic/in the McDonald's drive-thru lane/cruising for a parking space at Home Depot.

As Be-Bop Deluxe observed, it's grim enough to make a robot cry.
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Old 05-16-05, 12:54 PM   #15
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Quote:
Originally Posted by madbiker555
It's because to car industry is starting to die down and they need cnosumers.
if only that were the truth
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Old 05-16-05, 05:40 PM   #16
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I'd rather see those than ads for car dealerships, man are those annoying. Flashing words and numbers and people screaming at me. It's enough to send a person into epileptic seizures. I think a lot of places are hurting for car sales though with the gas prices what they are. I recently saw a ford place with all their expedition suv's $9,000 off msrp. I was like $9,000 off!?! That's deperate.
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Old 05-16-05, 05:50 PM   #17
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i rarely watch over 45 minutes of TV per day. 30 minutes of Everybody loves raymond with the mute button on of course over the commercials. And 15 more minutes of whatever else i care to watch while i finish my dinner. Sometimes if im bored i will stick on jepeordy or however you spell it and clean my drivetrain
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Old 05-17-05, 07:57 AM   #18
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Quote:
Originally Posted by operator
Nominate for naive post of the day.
Care to explain the logic underlying that statement?


IMHO, he was spot on correct.
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Old 05-17-05, 09:40 AM   #19
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How do you become aware of a new product?

Someone has to tell you about it. Manufacturers would be stupid to not advertise, to just produce a product and put it out for sale without telling anyone about it. They can't count on word-of-mouth to generate enough sales to stay viable. Sure, once their product is out and selling well, there's not as much need for advertising, until they make a change or improve it in some way.
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Old 05-17-05, 10:47 AM   #20
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Originally Posted by monogodo
How do you become aware of a new product?

Someone has to tell you about it. Manufacturers would be stupid to not advertise, to just produce a product and put it out for sale without telling anyone about it. They can't count on word-of-mouth to generate enough sales to stay viable. Sure, once their product is out and selling well, there's not as much need for advertising, until they make a change or improve it in some way.


Ford makes?





















Cars. That's right. Good.


Now how long has Ford been making cars?














97 years. Correct!



Do we need a constant barrage of commercials to tell us Ford makes cars, or Budwiser makes beer, or Coke tastes better than Pepsi, or Crest gives you a brighter smile, or Dr Pepper is 'so misunderstood'?

Hell no! It's all bullsiht hype.
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Old 05-17-05, 11:47 AM   #21
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Quote:
Originally Posted by Stacey
Now how long has Ford been making cars?
97 years. Correct!
Incorrect.
They've been making cars for 102 years, not 97.

From their website:

Quote:
The earliest record of a shipment is July 20, 1903, approximately one month after incorporation, to a Detroit physician.
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Old 05-17-05, 11:49 AM   #22
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Originally Posted by nick burns
Care to explain the logic underlying that statement?


IMHO, he was spot on correct.
Well then, nominate for second naive post of the day.
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Old 05-17-05, 12:01 PM   #23
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Quote:
Originally Posted by khuon
It's like the beer commercials used to be and still somewhat are. The crappier the beer... the better the commercial. Anyone remember the old Keystone commercials?

remember the Hamm's bear?
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Old 05-17-05, 12:02 PM   #24
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Originally Posted by operator
Well then, nominate for second naive post of the day.
Your attention to detail is astounding. The posts were 4 days apart.

Any chance of you answering the question?
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Old 05-17-05, 03:47 PM   #25
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I'm inclined to believe that advertisements are only effective up to a certain point and then they're just wasting people's time. I've developed quite a filter in my brain that most stuff doesn't even register with me. I tune it out like pop-up ads and telemarketers. I think companies spend so much time ever increasing their marketing department's budgets that no one ever asks if "hey, we have 5,000 ads on TV this year, are we really making any more money by having 7,000 ads on TV instead?" I think their frequency has contributed to their irrelevancy.
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